François Rabier, Senior Mobile App Marketing Manager at Back Market
Mobile App Expert | Performance Marketing @Back Market #GrowthStrategy #DataDriven #CustomerAcquisition #TeamLeadership #DigitalMarketing
François Rabier is Senior Mobile App Marketing Manager at Back Market, based in Paris, France. Senior growth professional. 🚀 Dynamic leader specializing in driving growth for startups and companies through innovative digital marketing strategies. View full profile, professional background, and request an introduction on Growth.Talent.
About François Rabier
🚀 Dynamic leader specializing in driving growth for startups and companies through innovative digital marketing strategies. 🌟 With 7+ years in Performance Marketing alongside 10+ years of experience in international project and team management, I excel at crafting and executing ROI-driven, multichannel strategies that significantly enhance customer acquisition and build sustainable business growth. 🔍 360° Vision: My engineering background combined with project management expertise equips me with a deep understanding of the digital landscape, enabling me to navigate and succeed in highly competitive environments. ✨ My Strengths & Expertise: • Growth Strategist: Expert in multichannel marketing for customer acquisition, blending paid and organic channels. Skilled in cross-functional collaboration to enhance user conversion and drive growth. • Performance Marketing: 7+ years in SEA, SMA, and mobile app marketing, optimizing ROI on high-budget campaigns across diverse markets. • Data-Driven Expertise: Strong analytical skills with proficiency in data tools (Spreadsheets, SQL, R) to track and refine strategy execution for peak performance. • Leadership & Team Management: 10+ years in project and team management, leading teams of 5–35, building innovation, and building productive partner relationships. • Innovative Problem-Solver: Engineering background and MBA in eBusiness (Valedictorian), recognized for adaptability, creativity, and tackling complex growth challenges. • Clear Communicator: Experienced speaker and writer, adept at engaging teams and stakeholders through impactful communication. • Bilingual Proficiency: Fluent in French and English. 🛠️ Tools & Technology: • Performance Marketing: Google Ads, Meta, TikTok, Snapchat, Apple Search Ads, DSP • Data & Analytics: GA4, AppsFlyer, Amplitude, BigQuery, SQL, R, Excel, GSheets • SEO / ASO: SEMRush, Google Search Console, AppTweak 👤 Soft Skills: Initiative | Leadership | Analytical Thinking | Teamwork | Problem-Solving | Entrepreneurial Spirit | Curiosity | Autonomy | Flexibility | Communication | Time & Stress Management | Intercultural Competence
François Rabier's Professional Details
Seniority
Senior
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François Rabier is Senior Mobile App Marketing Manager at Back Market, based in Paris.
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François Rabier currently works at Back Market as Senior Mobile App Marketing Manager.
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