Emmanuelle Audrey Kanga, Marketing and Communications Project Manager at Armatis
B2B Marketing Manager | The B in B2B is actually an H
Emmanuelle Audrey Kanga is Marketing and Communications Project Manager at Armatis, based in Paris, France. Manager growth professional. Civil engineer turned B2B marketer, yes, the path is unconventional. View full profile, professional background, and request an introduction on Growth.Talent.
About Emmanuelle Audrey Kanga
Civil engineer turned B2B marketer, yes, the path is unconventional. But building a 14km construction site and building a marketing strategy have more in common than you'd think. Today I lead marketing and communications at Armatis, a customer experience and BPO company serving major accounts : campaigns, content, brand, events, agency coordination, international projects. But beyond execution, there's a conviction this experience has given me : 57% of B2B purchase decisions are made before the first sales contact. Before the call. Before the meeting. Brand, reputation, network... that's where it all begins. Lead gen has its place, an important one, but it performs better when that foundation exists. Because the B in B2B is actually an H. That's what I explore and share here, for B2B marketers fighting to be heard, and for sales reps who want to understand why some deals come easy before they even pick up the phone.
Emmanuelle Audrey Kanga's Professional Details
Seniority
Manager
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Emmanuelle Audrey Kanga is Marketing and Communications Project Manager at Armatis, based in Paris.
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Emmanuelle Audrey Kanga currently works at Armatis as Marketing and Communications Project Manager.
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