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Ana Martínez Serrano, Co-Founder at Bigblue

Marketing Lead at Bigblue | E-commerce and B2B | Logistics

Community ProfileLeadParis, France

Ana Martínez Serrano is Co-Founder at Bigblue, based in Paris, France. Lead growth professional. Hi, I am Ana! I'm a Marketing Innovation & Communications Expert based in Paris, with work experience in Mexico City and San Francisco. View full profile, professional background, and request an introduction on Growth.Talent.

Bigblue

early-stage

About Ana Martínez Serrano

Hi, I am Ana! I'm a Marketing Innovation & Communications Expert based in Paris, with work experience in Mexico City and San Francisco. I specialise in developing digital marketing and communications strategies for scale-ups to help them grow faster. My expertise is built on a solid background in marketing, branding, partnerships, and international expansion. I am passionate about learning, and relentlessly curious about technology, how it's changing the way in which we connect, and its potential to make a positive dent in the world. I combine lean approaches to craft data-driven creative marketing strategies to grow businesses. I lead the Marketing team at Bigblue. We're building the ultimate delivery experience for your favourite omnichannel brands. I worked as the Growth Marketing Manager at NUMA Paris, where I piloted and deployed the digital lead acquisition strategy for the BtoC and BtoB training offer with an ROI of over 400%. I joined NUMA in 2016 as the second employee in the Mexico office, positioning NUMA as the country's leading accelerator program. I negotiated and closed the first partnership between Facebook and an accelerator worldwide and co-designed the Facebook Innovation Lab CDMX, which benefited more than 2,500 entrepreneurs, developers, and innovators in less than a year. After successful deployment in Mexico, Facebook's Innovation Lab model was later exported to London and Paris. Prior to joining NUMA, I worked as a business journalist with experience in print, web, and live TV platforms. During my time with Bloomberg, I covered technology, startups, and Venture Capital in the San Francisco, Bay Area and Latin America. My beats also included the main media and telecommunications companies in Mexico and Latin America.