The Challenge
Condé Nast Traveler needs someone to own their US social presence across TikTok, Instagram, Facebook, Pinterest and emerging platforms. You'll drive traffic, engagement, and audience loyalty for one of the world's most influential travel brands while reporting directly to the Global Director of Social.
Your Mission
Audit and optimize CNT US social strategy across all platforms; establish baseline KPIs and reporting cadence
Create and execute 30+ pieces of on-brand social content; test formats and messaging to identify top performers
Build working relationships with editorial, video, design, and audience development teams; establish content collaboration workflows
Launch at least 2 new content initiatives (trends, formats, or partnerships) and measure impact on engagement and traffic
Grow engaged followers by 25%+ and increase month-over-month traffic from social channels by 40%+
Establish CNT US as a thought leader on TikTok and emerging platforms; achieve viral performance on at least 3 pieces of content
Develop and execute quarterly social strategy calendar aligned with editorial calendar and seasonal travel trends
Optimize audience development partnerships; document learnings and share best practices across Condé Nast social team
KPIs You'll Own
Engagement Rate
Track likes, comments, shares, and saves across platforms as primary indicator of content resonance.
Traffic from Social
Measure click-through rate and referral traffic from social platforms to Condé Nast Traveler website.
Follower Growth
Monitor month-over-month follower growth across all platforms; segment by platform and content type.
Video Completion Rate
For TikTok and video content, measure average view duration and completion percentage to optimize format and length.
Share of Voice
Compare CNT engagement and reach against competitor travel and lifestyle brands in social landscape.
Tools & Stack
Your Team
Your Manager
Global Director of Social, Condé Nast Traveler
Current Team
Editorial team, video team, design team, audience development team, data analysts, social managers across Condé Nast brands
New role backfill for CNT US social team expansion
The Package
Salary
$65K-$85K base
Remote
On-site, New York, NY (5 days/week)
Benefits & Perks
Company Intelligence
Condé Nast is a global media powerhouse with 1B+ consumers across 32 territories. Their portfolio includes Vogue, The New Yorker, Wired, GQ, Bon Appétit, and Condé Nast Traveler—some of the world's most respected editorial brands.
Is This Role For You?
- You're chronically online and can spot trends on TikTok and emerging platforms before they peak
- You have 3-5 years of professional social media experience managing multiple platforms at scale
- You write sharp copy, understand on-brand visual design, and can shoot/edit quick-turnaround video content
- You're passionate about travel and can translate editorial stories into thumb-stopping social moments
- You're data-driven and comfortable analyzing performance metrics to inform strategy adjustments
- You need remote work flexibility or prefer hybrid arrangements—this is on-site, full-time in NYC
- You lack hands-on social content creation experience or rely entirely on agencies/contractors
- You're not genuinely interested in travel or lifestyle content—passion is table stakes here
Interview Process
Initial Screening
Recruiter call to assess background, platform expertise, and interest in CNT Traveler
Portfolio Review
Submit 3-5 examples of social content you've created or optimized; explain strategy and results
Strategy Exercise
Develop a 30-day social strategy and content calendar for CNT Traveler's Instagram/TikTok accounts
Hiring Manager Interview
Meet with Global Director of Social to discuss approach, platform trends, and team collaboration
Final Round
Meet with cross-functional stakeholders (editorial lead, audience development) to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Social Media Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.