Senior Director, Product Marketing

Accountabilities:

- Own and continuously evolve the product narrative, connecting platform capabilities, services, and solutions to customer needs and market opportunities.

- Develop differentiated positioning and compelling messaging for product launches, sales conversations, websites, and other customer-facing experiences.

- Lead, coach, and develop a high-performing product marketing team, establishing clear priorities and opportunities for professional growth.

- Build effective team processes and operating rhythms that focus resources on the highest-impact initiatives.

- Partner with Product leadership to bring customer feedback, competitive intelligence, and market insights into roadmap, pricing, packaging, and go-to-market decisions.

- Lead cross-functional product launches, aligning Product, Marketing, Sales, and Customer Success to drive awareness, sales readiness, and customer adoption.

- Develop industry- and use-case-focused marketing programs with Demand Generation, Sales, and Services to generate qualified pipeline and expansion opportunities.

- Guide product messaging across digital channels and key customer touchpoints in collaboration with Brand, Creative, and web teams.

- Partner with Sales and Enablement to create customer narratives, proof points, and resources that support discovery, demonstrations, and value-based selling.

- Own the analyst relations strategy, building industry relationships and coordinating executive briefings, research evaluations, and market positioning.

- Use customer feedback, field insights, and commercial performance metrics to continuously improve messaging, launches, and go-to-market programs.

Requirements:

- 12+ years of product marketing experience in B2B enterprise SaaS, including at least 3 years leading product marketing teams.

- Proven ability to build, lead, and develop high-performing teams while establishing strong cross-functional relationships.

- Strong product marketing expertise, with a track record of translating complex products and capabilities into distinctive positioning and compelling enterprise-focused messaging.

- Ability to balance strategic thinking with hands-on execution, sound judgment, and effective prioritization in a fast-moving environment.

- Experience launching platform products or multiple solutions and supporting business growth through sustained go-to-market programs.

- Excellent written, verbal, and presentation skills, with the ability to influence executives, customers, analysts, and cross-functional teams.

- Customer-focused and commercially minded approach, using research, data, and market insights to guide strategy and measure impact.

- Genuine curiosity about AI and the future of marketing; familiarity with AI platforms, marketing workflows, and pricing or packaging strategies is an advantage.

Benefits:

- Base salary: $198,000-$247,000, depending on experience, skills, competencies, and certifications.

- Comprehensive medical, dental, and vision coverage for employees and their families, effective from the first day of employment.

- 401(k) program with up to 2% employer matching.

- Equity grant participation.

- Flexible paid time off.

- Annual FlexExperience budget of $900 to support time away from work.

- Annual FlexWellness budget of $1,800 for personal health and wellness goals.

- Generous home office setup budget.

- Annual learning and development stipend of $1,500.

- 16 weeks of paid parental leave.

- Fully remote work arrangement for candidates located within the continental United States.

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