Senior Product Marketing Manager

Join our team as a Senior Product Marketing Manager, where you'll work closely with product teams to shape product framing, narration, and adoption. You'll own the end-to-end go-to-market strategy for product launches, build and maintain messaging architecture, and run competitive and market intelligence. This role offers a range of benefits, including private health insurance, the option to work abroad, volunteering days, hybrid working, referral bonuses, exciting social events, development and training support, and performance-based bonuses.

Profile

• 3+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment
• Experience working closely with creative teams, you understand what a strong brand identity requires, can brief against it precisely, and know when something is off
• Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template
• A working understanding of AI tools and how to apply them in a marketing workflow, to move faster, think more clearly, and produce better briefs, not to replace judgment
• Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement
• Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call
• Experience with CFD, derivatives, or retail investment products, you understand the regulatory sensitivity and the client mindset
• Exposure to multi-jurisdiction marketing, what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints

• As a Senior Product Marketing Manager, you’ll work alongside product teams, shaping how products are framed, narrated and ultimately adopted
• Partner with product teams from early in the development process, contributing market insight, trader perspective, and positioning thinking before features are built, not after
• Own end-to-end GTM for product launches, from positioning and messaging through to channel coordination and post-launch performance analysis
• Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why
• Work with marketing and local market teams to embed product as a pillar of brand, ensuring what we build and what we say reinforce the same story across every region and channel
• Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint
• Run competitive and market intelligence, synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations
• Define success metrics for product adoption and report performance clearly

Benefits

• Private health insurance
• Option to work abroad (up to 30 days a year)
• Volunteering days
• Hybrid working (where applicable)
• Referral bonuses
• Exciting social events
• Development and training support
• Performance-based bonuses

About Capital.com

Trading platform and app for informed financial decisions.