What you'll do
Anthropic needs a product marketer who can make technical platform launches clear, compelling, and useful to the people building with Claude. If you can turn complex AI capabilities into sharp positioning and help Sales win technical deals, this is your kind of work.
What the role really is
You’ll own go-to-market for Claude Platform launches, from API features and developer tools to capabilities in new models. The job is part product strategy, part launch execution, and part making sure customers and Sales understand why a capability matters.
What you'll do
- Plan and run launches for platform products, features, and capabilities.
- Write positioning, messaging, and value propositions for technical audiences.
- Build developer marketing campaigns that drive API adoption and platform usage.
- Give Sales battlecards, pitch materials, customer stories, and objection handling.
- Bring competitive intelligence, customer research, and field feedback to Product’s roadmap work.
- Coordinate with Developer Relations, Comms, Creative, Marketing, and Sales.
What they want
- A track record launching API products or developer tools.
- Enough technical fluency to explain complex AI features to technical and non-technical audiences.
- Strong collaboration across Product, Sales, and Marketing.
- Sharp writing and storytelling across blogs, presentations, sales collateral, websites, and case studies.
- The ability to adapt your voice and level of detail for executives, technical users, and end customers.
- Preferred: 10+ years in product marketing, including at least 5 years with developer platforms, APIs, or technical products.
- Preferred: experience in competitive markets, AI or ML marketing, enterprise developer tools, or strategic technical sales.
Why it's interesting
You’ll bring new platform capabilities to market on a regular cadence, from major releases to smaller feature updates. The work spans product launches, developer adoption, and technical sales, with room to feed customer and market insight back into the roadmap.
Salary
320000 to 320000 USD
Location
San Francisco, CA | New York City, NY; remote: ONSITE; contract: FULL_TIME
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.