The Challenge
Zebra Technologies is looking for a strategic performance marketer to own demand generation and revenue growth across the Latin America region. You'll orchestrate multi-channel campaigns, optimize marketing spend, and drive pipeline conversion while collaborating across a global organization.
Your Mission
Map current regional marketing mix and identify quick wins for pipeline acceleration across digital and offline channels
Establish baseline metrics for funnel performance, contact database health, and ROI by channel
Partner with in-country teams to audit existing programs and define standardized success criteria
Document regional best practices and develop optimization playbook for marketing automation and paid/organic media
Launch 3-4 optimized demand generation programs with measurable lift in pipeline conversion rates
Reduce customer acquisition cost by 15-20% through audience segmentation and creative testing
Build regional governance framework ensuring consistent customer experience across all touchpoints
Present quarterly business reviews with CFO-ready ROI analysis and budget allocation recommendations
KPIs You'll Own
Pipeline Conversion Rate by Funnel Stage
Track progression from awareness to opportunity across all channels, targeting uplift quarter-over-quarter.
Cost Per Qualified Lead (CPQL)
Monitor efficiency of digital demand generation programs with focus on value vs. volume model.
Marketing Automation Engagement Rate
Measure open, click, and conversion rates on sequenced campaigns to optimize message-to-audience fit.
Budget ROI by Channel
Accountability metric tracking return on investment across paid media, organic, and offline activations.
Contact Database Health Score
Quarterly assessment of data quality, segmentation accuracy, and deliverability rates.
Tools & Stack
Your Team
Your Manager
Regional Marketing Director or VP of Marketing (not specified)
Current Team
Cross-functional: country marketing teams, vertical marketing, portfolio marketing, marketing analytics, content strategy, digital execution teams
New role - regional demand generation advisor reporting into broader LATAM marketing function
The Package
Salary
$65K-$85K base
Remote
Hybrid (on-site in Bogota, Colombia with remote flexibility)
Benefits & Perks
Company Intelligence
Zebra Technologies is a global innovator in smart solutions for organizations, employees, and supply chains. The company operates a distributed team culture emphasizing curiosity, collaboration, and customer-centricity across multiple regions and verticals. Zebra invests in employee development and creates pathways for impact at both local and global scales.
Customers
Enterprise organizations across multiple verticals
Culture
Community of innovators; values curiosity, caring, collaboration, customer-centricity, and boundary-pushing
Is This Role For You?
- You've driven demand generation campaigns across multiple channels and can prove ROI impact with data
- You're fluent in Spanish and understand Latin American B2B buying dynamics
- You thrive in matrix organizations and can influence without direct authority across marketing, sales, and analytics teams
- You obsess over funnel optimization and can articulate why contact quality matters more than volume
- You need full remote work—this is hybrid in Bogota and requires on-site presence
- You're uncomfortable with accountability for marketing spend and ROI outcomes
- You lack hands-on experience with marketing automation, paid media, and pipeline analytics
Interview Process
Initial Screening
Phone call with recruiter to validate performance marketing experience and regional familiarity
Marketing Manager Interview
Deep dive into past campaigns, funnel optimization strategies, and cross-functional collaboration approach
Case Study / Analytics Exercise
Analyze sample marketing data and recommend optimizations across channels and budget allocation
Regional Leadership Panel
Conversation with in-country marketing leads and analytics stakeholders on strategy and execution
Interested in this role?
Apply now and hear back within days, not weeks.
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Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.