Inbound & Performance Marketing Manager

About OscilarOscilar is building the AI Risk Decisioning™ platform for banks and fintechs.

Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.

We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede, co-creator of Apache Kafka and co-founder of Confluent.

We are building a category-defining company — and our GTM engine will be a core competitive advantage.

Why Join Us?Mission-driven teams: Work alongside industry veterans from Meta, Uber, Citi, and Confluent, all united by a shared goal to make the digital world safer.

Ownership and impact: We believe in extreme ownership. You'll be empowered to take responsibility, move fast, and make decisions that drive our mission forward.

Innovate at the cutting edge: Your work will shape how modern finance detects fraud and manages risk.

Role OverviewWe are hiring a Founding Inbound & Performance Marketing Manager to own paid channels, website conversion, and inbound optimization at Oscilar.

Your job is to turn paid spend and site traffic into pipeline. You will run Google, LinkedIn, content syndication, and emerging channels end-to-end, and you will own the website as a conversion surface — from landing page builds to analytics to attribution.

This role is for a marketer who ships campaigns and experiments weekly, not one who waits for a perfect brief. You will live in ad platforms, CMS, and analytics tools, and you will make tradeoffs between volume, cost, and pipeline quality every day.

This is a high-ownership role with direct impact on how much pipeline the inbound engine creates and how efficiently we convert the traffic we already earn.

You will report to the Head of Growth and partner closely with our Content, Events, BDR, and Growth Engineering teams.

What You’ll OwnPaid ChannelsOwn Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene

Own LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargeting

Run content syndication programs against target account lists, including vendor selection and performance testing

Launch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts

Set budgets, forecast pipeline, and reallocate spend based on channel ROI

Website & Inbound OptimizationOwn the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene

Run conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pages

Ship landing page tests for paid campaigns and read results with statistical rigor

Partner with the content team on SEO and AEO-driven page structure

Analytics & AttributionOwn UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce

Partner with RevOps and Growth Engineering on multi-touch attribution, campaign object design, and channel ROI reporting

Manage the deanonymization stack and turn site signals into GTM activations

Build dashboards that answer "which campaign drove last week's pipeline" in one click, not three reports

SEO (nice to have)Partner with or directly run technical SEO, AEO, and GEO audits

Collaborate with the content team on keyword strategy and content briefs

Scale AI-assisted blog production

What You’ll DoLaunch paid campaigns weekly across Google, LinkedIn, and emerging channels

Run an always-on experimentation calendar: creative tests, audience tests, landing page tests, bidding tests

Ship landing pages and site updates without waiting on design or engineering cycles

Own the performance review: weekly channel health, monthly pipeline attribution, quarterly spend reallocation

Partner with BDRs on inbound lead routing, follow-up sequences, and signal-based outbound

Brief creative, manage vendors, and run agencies only when in-house execution is not the right call

What We're Looking ForPaid Channel Operator5–7+ years in B2B marketing with at least 3 years running paid channels hands-on

Deep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accounts

Track record of scaling a paid channel into a compounding pipeline source

Comfortable with six-to-seven figure annual spend and the forecasting that comes with it

Website & CRO OwnerHave shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar)

Run CRO programs with real statistical discipline — you know when a lift is real and when it is noise

Comfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reporting

Experimentation MindsetYou default to launching and iterating, not perfecting before shipping

Comfortable designing lightweight tests across channels and doubling down on what works

You measure what matters but don't let imperfect data paralyze you

Comfort with AmbiguityYou can stand up a new channel without a playbook or a vendor holding your hand

You have scaled paid programs at a company where attribution was messy and budgets were contested

Resourceful: you figure it out rather than wait for someone else to figure it out for you

AI-Native OperatorDaily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools

You reach for an AI agent before you reach for a contractor — whether the task is a landing page, a data pull, a script, or a one-off tool

You have opinions on where AI belongs in the marketing stack and where it does not

Bonus ExperienceSEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content production

Comfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineer

Marketing at a company selling to financial institutions or regulated industries

Growth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data work

Marketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment)

Worked at a company in the $5M–$50M ARR scaling phase

Why This Role Is UniqueAt Oscilar, you will:

Own every paid dollar, every landing page, and every inbound conversion point from Day 1

Inherit a clean slate on measurement — no legacy attribution debt to unwind, just foundations to build

Run the channels that feed our largest growth motion: enterprise banks and fintechs

Operate with high autonomy, real budget, and a team that values execution over planning

One More ThingIf you've read this far and don't check every box but are convinced this role has your name on it, send a cold outbound email to joe@oscilar.com that makes us want to reply.

Bonus points if you include a paid campaign you ran, a landing page you shipped, or an attribution hack that worked better than it should have.

We'll read every one.

Benefits and Other PerksCompensation: Competitive salary and equity packages, including a 401k plan Flexibility: Remote-first culture Health: 100% employer-covered comprehensive health, dental, and vision insurance (US) Balance: Unlimited PTO policy Culture: Family-friendly environment with regular team events and offsites Development: Strong learning and professional development opportunities Impact: Help make the internet safer by protecting online transactions