The Challenge
John Varvatos is scaling its digital presence across a global brand with rock n roll DNA. You'll own the performance marketing engine driving ecommerce revenue while partnering with a London-based leadership team and cross-functional stakeholders in one of retail's most competitive verticals.
Your Mission
Audit current paid search, Meta, and programmatic campaigns; identify quick wins to improve ROAS by 15-20%
Establish weekly reporting cadence with stakeholders showing trading ROI, media spend efficiency, and KPI trends
Launch 2-3 A/B testing cycles on audience targeting, creative refresh, and bid strategies across Google Ads and Meta
Map affiliate and partner ecosystem; build 3-5 active relationships with performance-aligned partners
Deliver sustainable 25%+ improvement in customer acquisition cost (CAC) vs. baseline through optimized bidding and targeting
Own full-funnel performance roadmap: align paid search, social, email, and display budgets against ecommerce trading calendar
Implement advanced analytics dashboards tracking CTR, conversion rate, AOV, and ROAS by channel and cohort
Scale top-performing campaigns while sunsetting underperformers; grow overall digital media ROI by 30%+
KPIs You'll Own
Return on Ad Spend (ROAS)
Revenue generated per dollar spent on paid campaigns; primary north star for budget allocation and channel performance.
Customer Acquisition Cost (CAC)
Average cost to acquire a new customer; optimized through targeting refinement and bid strategy tuning.
Click-Through Rate (CTR)
Percentage of impressions resulting in clicks; indicates ad relevance and creative quality.
Conversion Rate
Percentage of clicks converting to purchases; direct measure of campaign effectiveness and landing page quality.
Media ROI (Trading ROI)
Net profit generated from media spend relative to total investment; communicates business impact to leadership.
Tools & Stack
Your Team
Your Manager
Head of Performance Marketing (London-based)
Current Team
Cross-functional: creative teams, ecommerce, merchandising, affiliate partners
New full-time lead role reporting to London; backfill or growth hire
The Package
Salary
$95K base
Remote
On-site, New York County, NY
Benefits & Perks
Company Intelligence
John Varvatos is a luxury fashion and lifestyle brand known for rock n roll aesthetic and heritage menswear. The company is scaling globally with ambitious growth plans and a culture rooted in passion, creativity, and individual contribution.
Culture
Rock n roll, creative, passionate, respectful, fair; emphasis on individual growth and contribution to shared goals
Is This Role For You?
- You've managed $500K+ annual media budgets across Google Ads and Meta with proven ROAS improvements
- You live and breathe paid search, paid social, and programmatic—and can explain bid strategies in your sleep
- You're comfortable with data ambiguity; you dig into Google Analytics, build dashboards, and translate insights into action
- You thrive in cross-timezone collaboration and can work autonomously while influencing stakeholders in London and New York
- You've shipped CRO experiments, optimized CAC, and genuinely care about brand positioning—not just clicks
- You've only done brand awareness or top-funnel campaigns; this role demands direct-response performance DNA
- You need a fully remote setup—this is on-site in NYC, reporting to a London-based leader across time zones
- You prefer stability and predictable processes; John Varvatos is fast-paced and entrepreneurial with shifting priorities
Interview Process
Initial Screening
Conversation on background, paid media experience, and familiarity with luxury/retail ecommerce
Performance Deep Dive
Technical discussion of past campaigns, ROAS improvements, testing frameworks, and tool proficiency
Case Study / Strategy
Present approach to optimizing a hypothetical or real campaign; walk through targeting, creative, and measurement strategy
Cross-Functional Fit
Conversation with Head of Performance Marketing (London) and ecommerce/merchandising stakeholders on collaboration style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.