Senior Manager, Performance Marketing

Accountabilities:

• Lead the end-to-end marketing measurement strategy across the full customer lifecycle, including acquisition, retention, engagement, and reactivation.

• Develop and continuously improve attribution models to accurately assess channel performance and optimize marketing investment allocation.

• Partner with cross-functional teams to design and implement media mix modeling, incrementality testing, and experimentation frameworks.

• Define and standardize marketing KPIs across paid media, CRM, ecommerce, subscriptions, conversion funnels, and customer lifetime value.

• Analyze performance across acquisition and retention funnels to identify gaps, opportunities, and optimization levers.

• Deliver clear, executive-ready reporting, dashboards, and insights that translate data into actionable recommendations.

• Collaborate with product, analytics, finance, and engineering teams to ensure data quality, tracking integrity, and consistent measurement frameworks.

Requirements:

• 8+ years of experience in marketing analytics, performance marketing analytics, growth analytics, or ecommerce analytics roles.

• Proven experience leading marketing measurement strategy in a digital consumer, subscription, or ecommerce-driven business.

• Strong hands-on expertise in tools such as Google Analytics 4, Google Tag Manager, paid media platforms, CRM systems, and BI tools (e.g., Tableau, Looker, Power BI).

• Advanced knowledge of SQL and strong data analysis skills with experience handling large-scale marketing datasets.

• Deep understanding of attribution models, media mix modeling, incrementality testing, cohort analysis, churn analysis, and CLV modeling.

• Strong ability to translate data insights into business strategy and influence senior stakeholders through storytelling.

• Experience in experimentation frameworks, A/B testing, and marketing performance optimization.

• Strong commercial acumen with the ability to operate across strategy and hands-on execution.

Benefits:

• Competitive compensation aligned with senior-level performance marketing leadership roles.

• Flexible working hours with a hybrid or remote-friendly work environment.

• Extended long weekends during the summer to support work-life balance.

• Opportunity to work in a global, data-driven organization with strong emphasis on experimentation and innovation.

• High-impact role with direct influence on customer growth, retention, and revenue performance.

• Collaborative and inclusive culture with strong cross-functional exposure and executive visibility.

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