Head of Performance (Social media)

Accountabilities:

• Lead performance marketing strategy and execution across Meta and TikTok, focusing on scalable user acquisition for web-based products.

• Own key business metrics including CPA, ROI/ROAS, LTV, and overall acquisition efficiency.

• Scale paid social campaigns while maintaining or improving performance across multiple geographies and audiences.

• Design and execute structured experimentation frameworks to test creatives, funnels, offers, and targeting strategies.

• Build and optimize end-to-end acquisition funnels, including creative development, landing pages, and conversion paths.

• Collaborate closely with analytics, product, creative, and automation teams to improve campaign performance and insights.

• Drive automation initiatives, including rules, APIs, bulk optimizations, and performance alerts to improve operational efficiency.

• Lead and mentor performance marketing teams, ensuring strong KPI achievement and consistent testing discipline.

• Identify new growth opportunities and challenge existing acquisition strategies to unlock incremental scale.

Requirements:

• Proven expertise in performance media buying on Meta and TikTok at scale.

• Strong experience managing acquisition for web products (not limited to mobile app ecosystems).

• Demonstrated ability to scale large advertising budgets while maintaining or improving efficiency.

• Deep understanding of performance metrics such as CPA, ROAS/ROI, and LTV.

• Hands-on experience building and optimizing full-funnel acquisition systems (creative → landing page → conversion).

• Strong analytical mindset with experience using attribution, analytics, and BI tools for decision-making.

• Experience designing and executing high-velocity A/B testing and hypothesis-driven growth experiments.

• Familiarity with performance automation systems (rules, APIs, bulk operations, alerts).

• Proven leadership experience managing media buying teams in high-volume performance environments (e.g., gaming, dating, gambling, subscription or creator platforms).

• Strong strategic thinking, communication, and ability to operate in fast-moving, global digital environments.

Benefits:

• Fully remote work opportunity with global flexibility

• 28 days of annual vacation plus 7 additional wellness days

• Performance bonuses, including referral rewards up to $5,000

• Financial support for professional development (50% coverage of training, conferences, and events)

• Corporate discounts for English language learning programs

• Annual healthcare support up to $1,000 for medical expenses or insurance coverage

• Workplace setup reimbursement up to $1,000 every three years for home office or co-working spaces

• Internal rewards system with redeemable bonuses for merchandise, experiences, and team activities

• Access to a global, remote-first, performance-driven culture with strong experimentation focus

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1