Performance Marketing Manager

Accountabilities:

Own and scale multi-channel performance marketing efforts while continuously optimizing acquisition efficiency, experimentation, and marketing system performance.

• Manage paid search campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Display) and Microsoft Ads, including budget allocation, bidding strategy, and performance optimization.

• Oversee paid social campaigns across Meta, TikTok, Reddit, and other platforms, partnering with creative teams to test and refine messaging and formats.

• Lead affiliate marketing operations, including partner recruitment, onboarding, commission structuring, reporting, and performance tracking.

• Build and scale influencer marketing initiatives, including creator sourcing, contracting, briefing, compliance, and content amplification strategies.

• Drive app acquisition campaigns across Apple Search Ads, Google App campaigns, and other mobile growth channels with appropriate measurement frameworks.

• Design structured testing roadmaps for audiences, creative, offers, landing pages, and channel expansion opportunities.

• Build and optimize AI-enabled workflows and automation systems to improve campaign research, reporting, analysis, and execution speed.

• Own tracking integrity including pixels, UTMs, naming conventions, and campaign QA to ensure clean, reliable data.

• Develop performance reporting dashboards and partner with analytics teams on attribution, incrementality testing, and insights generation.

• Collaborate cross-functionally with lifecycle, CRM, legal, product, and creative teams to align messaging, targeting, and conversion strategies.

Requirements: Experienced performance marketing professional with strong technical fluency, analytical depth, and hands-on ownership across multiple paid acquisition channels.

• 5+ years (7+ preferred) of performance marketing experience managing significant paid media budgets across multiple channels.

• Strong hands-on expertise in Google Ads (full ecosystem) and Microsoft Ads, with proven scaling experience.

• Experience managing affiliate programs (Impact or similar), including partner management, commissions, and reporting.

• Proficiency in paid social advertising across Meta, TikTok, Reddit, and related platforms.

• Strong experience using AI tools (e.g., Claude, ChatGPT) to build workflows, automate analysis, and improve marketing efficiency.

• Advanced analytical skills with experience in GA4, Excel/Sheets, and BI tools such as Looker, Tableau, or similar platforms.

• Strong understanding of attribution models (last-click, MTA, incrementality) and performance measurement trade-offs.

• Proven ability to improve key growth metrics such as CAC, ROAS, LTV, and CVR through structured testing and optimization.

• Strong communication skills with the ability to operate independently and collaborate across multiple teams.

• Experience in trust-based or considered purchase industries (legal, fintech, insurance, healthtech) is a plus.

Benefits:

• Competitive salary range: $145,000, $175,000 plus equity

• Comprehensive health coverage including medical, dental, vision, life, and disability insurance (100% employer-covered medical premiums for employees and dependents)

• Mental health and wellness support programs

• 401(k) with up to 4% company match and financial coaching access

• Flexible time off, paid holidays, and additional company-wide breaks

• Monthly family and community volunteer days

• Remote-first flexible work environment with optional co-working access

• Learning and development budget up to $1,000 annually

• Home office stipend and equipment support

• Family-friendly policies and caregiving support benefits

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1