Sr. Manager, Lifecycle Acquisition

Accountabilities

• Define and execute the end-to-end lifecycle acquisition strategy across email, SMS, direct mail, and other owned marketing channels.

• Establish operational goals, execution plans, and performance metrics that align lifecycle acquisition initiatives with broader growth objectives.

• Lead, coach, and develop a high-performing lifecycle marketing team while managing external agency relationships to ensure quality execution.

• Own marketing technology platforms, segmentation architecture, campaign workflows, testing frameworks, and customer acquisition reporting.

• Develop audience orchestration strategies by partnering with data teams to optimize segmentation and customer targeting using first-party data.

• Design and oversee lead generation initiatives, experimentation programs, and continuous optimization efforts to improve acquisition efficiency and campaign performance.

• Monitor industry trends, marketing regulations, and platform best practices, ensuring compliance while driving innovation across lifecycle marketing programs.

• Present performance insights and strategic recommendations to senior leadership, translating marketing metrics into actionable business outcomes.

Requirements

• At least 7 years of experience managing lifecycle marketing, email marketing, SMS marketing, or customer acquisition programs within direct-to-consumer (DTC), eCommerce, or subscription-based businesses.

• Advanced hands-on expertise with Klaviyo, including campaign management, automation, segmentation, dynamic content, deliverability optimization, and suppression logic.

• Strong analytical skills with the ability to independently interpret performance data, generate insights, and make data-driven optimization decisions.

• Proven experience designing and executing A/B testing and multivariate testing strategies, including experimentation frameworks and statistical analysis.

• Demonstrated success building lifecycle marketing experimentation programs that drive measurable customer acquisition results.

• Experience creating, validating, and optimizing customer segments using first-party data and behavioral insights.

• At least 3 years of experience managing and developing high-performing marketing professionals, including hiring, coaching, performance management, and goal setting.

• Strong leadership skills with the ability to navigate ambiguity, prioritize effectively, and foster a culture of accountability and continuous improvement.

• Experience managing external agency partners and collaborating effectively with cross-functional teams across marketing, data, and business functions.

• Excellent communication and presentation skills, with the ability to clearly communicate complex marketing performance to executive stakeholders.

• Strong attention to detail, particularly regarding campaign quality assurance, tracking accuracy, regulatory compliance, and execution excellence.

Benefits

• Competitive annual base salary of $130,000-$145,000 USD.

• Quarterly bonus program.

• Fully remote work within the United States.

• Comprehensive medical, dental, and vision insurance.

• Flexible Spending Account (FSA) program.

• 401(k) retirement plan with employer matching.

• Flexible paid time off.

• Two company-wide daily wellness breaks.

• Complimentary lunch twice per week.

• Monthly wellness stipend.

• Monthly internet stipend.

• Monthly mobile phone stipend.

• Annual learning and development stipend.

• Complimentary meditation app membership.

• Free product subscription.

• Pet insurance discounts and additional pet-related benefits.

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