The Challenge
Restaurant365 is modernizing back-office operations for restaurants with a cloud platform. You'll architect their entire marketing automation engine, lead a critical Marketo-to-HubSpot migration, and own the integrations that drive demand—reporting directly into growth while partnering with RevOps and Sales.
Your Mission
Complete full audit of Marketo architecture: programs, workflows, scoring models, and integrations; document findings and create migration playbook
Establish governance standards and naming conventions for marketing automation; train team on best practices across Marketo and prep for HubSpot
Optimize critical Marketo-to-Salesforce and Google Ads integrations; fix data leakage in conversion tracking (GCLID handling, timestamp logic)
Stabilize day-to-day campaign execution: email sends, webinar ops, and nurture workflows; identify and fix 3+ operational bottlenecks
Execute end-to-end Marketo → HubSpot migration: data mapping, field migration, program rebuild, UAT sign-off, and cutover with zero campaign downtime
Rebuild and optimize lead and account scoring models in HubSpot; implement firmographic enrichment and AI-driven fit scoring
Own full integration rebuild in HubSpot: Salesforce sync, Google Ads, paid social, Zapier, Glean, and Profound; demonstrate 20%+ improvement in lead quality
Operationalize AI/productivity tools (Glean, Profound, Clay, Actively) to reduce manual campaign work by 40%; document workflows and train marketing team
KPIs You'll Own
Marketing Automation Platform Uptime
Marketo and HubSpot system health and sync reliability (target: 99.5%+)
Lead Scoring Accuracy
% of MQLs that convert to SALs/opps; track before/after migration and model refinement
Integration Data Quality Score
% of records syncing correctly between Marketo/HubSpot, Salesforce, and ad platforms (conversions tracked, no dupes, correct attribution)
Campaign Execution SLA
% of campaigns executed on time, on spec, with zero data errors (email, webinars, nurtures)
Migration Project Health
On-time, on-budget, zero data loss during Marketo → HubSpot cutover
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Demand Gen or VP Marketing
Current Team
Not specified; you'll own marketing ops, coordinate with Marketing, RevOps, Sales, and Enterprise Cloud Technology
New hire to own marketing automation and lead migration
The Package
Salary
$95K-$130K base
Remote
Hybrid: 3 days/week in Mexico City office; U.S. timezone coverage required; may work certain Mexico holidays based on business needs
Benefits & Perks
Company Intelligence
Restaurant365 is a SaaS platform disrupting the restaurant industry with cloud-based accounting and back-office operations. The company prioritizes empowering teams to deliver top-notch results while continuously evolving to maintain 'Best in Class' standards.
Customers
Restaurant operators (SMB to enterprise)
Culture
Empowerment-focused; continuous improvement mindset; 'Best in Class' commitment
Is This Role For You?
- You've owned a Marketo instance end-to-end and can architect clean, scalable programs and scoring models
- You've led or deeply contributed to a martech platform migration (especially Marketo → HubSpot) and understand the risks
- You obsess over data quality: SFDC sync, conversion tracking, GCLID handling, and integration debugging are your jam
- You're comfortable with technical automation (webhooks, Zaps, smart campaigns) and can partner with RevOps and Sales ops on shared systems
- You thrive in Mexico City or can work hybrid with U.S. timezone overlap
- You're looking for a pure demand gen or campaign role—this is martech ops and infrastructure, not creative execution
- You prefer stability and avoid migrations—this role IS a major Marketo-to-HubSpot migration (6-month project focus)
- You don't want to touch technical integration work or data troubleshooting—integration ownership is core to this job
- You can't commit to 3 days/week on-site in Mexico City or work some U.S. business hours
Interview Process
Screening Call
Hiring manager (~30 min): Marketo/HubSpot depth, migration experience, and martech philosophy
Technical Conversation
Marketing Ops Lead or RevOps Partner (~45 min): Deep dive on integrations, SFDC sync, data model, and conversion tracking
Case Study / Architecture Review
Whiteboard or Async: Design a Marketo → HubSpot migration plan or troubleshoot a real integration issue
Stakeholder Panel
Meet Marketing, RevOps, and Sales Ops leaders (~45 min): Collaboration, communication, and stakeholder management
Offer Stage
Compensation, start date, and 90-day plan discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.