The Challenge
Postman is scaling its GTM machine across developer, product-led, and enterprise motions. You'll architect the martech infrastructure, campaign ops, and creative production engine that transforms marketing programs into measurable revenue impact at scale.
Your Mission
Audit current martech stack, identify integration gaps, and define 12-month consolidation/optimization roadmap
Establish campaign operations standards: workflow templates, segmentation frameworks, and lead management protocols across dev, PMM, and demand gen teams
Build marketing data capture framework with GTM Systems team to create single source of truth for pipeline attribution
Assess creative production team capacity and processes; define operational KPIs for turnaround time and brand consistency
Implement integrated martech ecosystem with reliable CRM sync, lifecycle automation, and real-time data flow to analytics
Launch 3+ global campaigns using new scalable workflows, measuring efficiency gains and pipeline contribution per campaign
Deploy lead scoring and segmentation models powered by enrichment and behavioral data; reduce manual lead triage by 40%+
Establish creative production SLAs; implement asset management and approval workflows that reduce time-to-launch by 25%
KPIs You'll Own
Marketing-influenced pipeline contribution
Percentage of new pipeline attributed to marketing programs, tracked via integrated data infrastructure.
Campaign execution velocity
Average time from campaign concept to launch across dev, demand gen, and PMM initiatives.
Martech integration health
System uptime, data sync accuracy between platforms, and reduction in manual data entry.
Lead quality and velocity
MQL-to-SQL conversion rate, lead enrichment completion rate, and days-to-first-touch metrics.
Creative production throughput
Number of high-quality assets delivered monthly, SLA adherence, and brand compliance score.
Tools & Stack
Your Team
Your Manager
Head of GTM Operations
Current Team
Creative production team (design, production); will build out ops and marketing systems team
Growth role-will expand team to support scale across martech, campaign ops, data infrastructure, and creative production
The Package
Salary
$275K-$300K base
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Postman is a leading API platform enabling millions of developers to build, test, and deploy APIs. The company is scaling its go-to-market organization across developer marketing, product-led growth, and enterprise sales motions to accelerate revenue growth.
Is This Role For You?
- You've built or scaled martech and campaign ops functions at a growth-stage SaaS company (Series B+)
- You're fluent in marketing automation platforms, CRM systems, and data infrastructure; you understand API integrations and can translate between marketing and engineering
- You've led and mentored operations and creative teams; you're equally comfortable with spreadsheets and creative briefs
- You're obsessed with measurement-you define success in pipeline impact, not vanity metrics
- You need remote flexibility; this role is on-site in San Francisco
- You're not comfortable with ambiguity-this is a scaled build-out, not a fully defined org chart
- You lack hands-on experience with martech and demand generation ops; this isn't a strategic advisory role
Interview Process
Screening call with recruiter
Background check on marketing ops and team leadership experience; culture and motivation fit
Technical deep-dive with Head of GTM Operations
Martech stack strategy, systems integration approach, and leadership philosophy
Cross-functional panel (Demand Gen, PMM, GTM Systems, Sales Ops)
How you'd partner with stakeholders, solve ops challenges, and balance competing priorities
Leadership conversation with VP/Chief Marketing Officer
Strategic vision for marketing infrastructure and creative production; org scaling and culture
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.