The Challenge
MW Partners is building the infrastructure for enterprise marketing excellence. You'll architect the metadata backbone and governance frameworks that let global marketing teams operate with precision, eliminating data chaos and enabling real insights at scale.
Your Mission
Map current marketing technology stack and data flows; identify 5+ governance gaps and document metadata inconsistencies across systems
Design and socialize the GMO taxonomy framework with marketing, IT, and product stakeholders; gain alignment on v1 structure
Establish data governance working group; run first 2 quarterly governance sessions with cross-functional leaders
Build taxonomy documentation library with 80%+ coverage of critical marketing data entities and definitions
Implement full metadata governance processes across marketing platforms; achieve 90%+ data consistency audit score
Deploy marketing operations reporting dashboard with 8+ key business metrics tied to marketing performance outcomes
Lead large-scale change initiative: migrate teams to standardized taxonomy; achieve 85%+ adoption across marketing org
Refine operating model based on feedback; publish scalable process playbooks for taxonomy maintenance, data stewardship, and cross-functional alignment
KPIs You'll Own
Data Governance Compliance Score
Percentage of marketing data assets meeting governance standards and metadata requirements; target 90%+ by month 6.
Taxonomy Adoption Rate
Percentage of marketing teams actively using standardized taxonomy across content, campaigns, and systems; measure monthly.
Time-to-Insight
Average time to generate actionable marketing insights from raw data; measure reduction as operating model matures.
Cross-functional Alignment Score
Stakeholder survey measuring alignment between marketing, IT, product, and data teams on governance and taxonomy strategy; quarterly pulse.
Operating Model Maturity
Internal assessment of marketing ops maturity across governance, data quality, process standardization, and integration; track quarter-over-quarter.
Tools & Stack
Your Team
Your Manager
Marketing Strategy & Operations Senior Manager (leads Marketing System of Record and Global Marketing Metadata/Taxonomy)
Current Team
Cross-functional: marketing, IT, consulting, data teams, product collaborators
New role building out marketing operations function
The Package
Salary
$130K-$160K base
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
MW Partners is an enterprise organization investing in marketing operational excellence through implementation of a Global Marketing Operating Model, System of Record, and metadata governance framework. The company is building scalable infrastructure to enable data-driven decision-making across global marketing teams.
Culture
Data-driven, cross-functional collaboration, structured approach to complexity
Is This Role For You?
- You've led operational frameworks or data governance initiatives in large, complex organizations
- You understand marketing tech stacks, content operations lifecycle, and how data flows through marketing systems
- You excel at building alignment across competing stakeholders (marketing, IT, product, data) and driving adoption of new processes
- You think in systems: taxonomy, governance, scalability, and long-term operating model design energize you
- You need hands-on marketing execution or campaign ownership; this is pure ops infrastructure
- You prefer independent work over heavy stakeholder management and change leadership
- You're remote-first; this role is on-site in San Francisco
Interview Process
Initial Screening
Conversation about your background in data governance, marketing ops, and enterprise change management
Deep Dive Technical
Case study: Walk through a past data governance, taxonomy, or marketing ops initiative; discuss challenges, decisions, outcomes
Stakeholder Alignment Exercise
Scenario: How would you gain buy-in from marketing, IT, and product teams on a new taxonomy framework?
Leadership Panel
Meet with Marketing Strategy & Operations Senior Manager and cross-functional partners; assess fit and vision alignment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.