The Challenge
VulnCheck is redefining vulnerability intelligence for security teams. You'll own the entire demand generation engine for a high-growth cybersecurity startup—building campaigns that directly drive pipeline and revenue in a competitive, technical market.
Your Mission
Audit and optimize existing demand gen foundation; establish MQL/SQL criteria and attribution model in HubSpot/Salesforce
Launch 2-3 multi-channel campaigns (email, paid, content) aligned to ICP and measure lift in pipeline influenced
Build and operationalize nurture programs for at least 2 core segments across the lead lifecycle
Create campaign performance dashboard with weekly reporting on CPL, conversion rates, and pipeline impact
Scale paid channels (LinkedIn, Google, retargeting) with test-and-learn playbook; hit CPL and pipeline ROI targets
Design and execute 1-2 ABM-style campaigns for enterprise prospects in collaboration with Sales
Establish repeatable launch playbook for product marketing campaigns with product launches
Deliver quarterly business review showing demand gen's revenue influence and recommend budget reallocation based on performance
KPIs You'll Own
Cost Per Lead (CPL)
Track paid channel efficiency and optimize spend allocation across LinkedIn, Google, and retargeting.
Pipeline Influenced / Generated
Measure total pipeline dollars directly attributed to or influenced by demand gen campaigns.
Lead-to-MQL Conversion Rate
Monitor quality of leads entering nurture streams and validate targeting and messaging alignment.
MQL-to-SQL Conversion Rate
Track nurture effectiveness and sales follow-up quality to identify gaps in process or messaging.
Campaign ROI
Calculate return on investment for each campaign by comparing pipeline value generated to total spend.
Tools & Stack
Your Team
Your Manager
Head of Marketing
Current Team
Marketing team (size unspecified; you're a new addition)
New role to build and scale demand generation
The Package
Salary
$130K-$160K base
Equity
Employee equity program included
Remote
Remote-first with preference for Austin, TX or Boston, MA presence
Benefits & Perks
Company Intelligence
VulnCheck transforms vulnerability intelligence, helping security teams act faster with early exploit intelligence, deep asset correlation, and contextual insights. They're a high-growth cybersecurity startup solving a critical problem in threat detection and response.
Culture
Startup-focused, fast-moving, scrappy, and data-driven. They value people who feel supported, trusted, and valued.
Is This Role For You?
- You've built and scaled B2B demand gen campaigns for technical products (cybersecurity, SaaS, dev tools, infrastructure)
- You're deeply comfortable with the martech stack: HubSpot, Marketo, Salesforce, and newer tools like Clay and Common Room
- You tie every campaign back to pipeline and revenue—data obsession is non-negotiable
- You thrive in scrappy, ambiguous environments and move fast without waiting for perfect information
- You need hand-holding or rigid processes; this role demands strategic AND tactical hustle
- You haven't worked in B2B or technical product marketing; the learning curve will slow you down
- You view demand gen as 'just running ads'; you need to own strategy, execution, and ROI end-to-end
Interview Process
Initial Screening
Discussion with Head of Marketing about demand gen philosophy and your track record driving pipeline
Case Study / Work Sample
Walk through a demand gen campaign you built: strategy, channels, results, and what you'd do differently
Technical Assessment
Hands-on review of your HubSpot/Marketo/Salesforce skills and familiarity with attribution modeling
Leadership Conversation
Meet with CMO or VP to discuss scaling vision and how you'd partner across Product, Sales, and Content
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Head of Growth
Awen • Paris, US
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.