The Challenge
VirtualVocations needs a Performance Marketing Lead to own the entire acquisition funnel—from strategy to revenue outcomes. You'll build programs from scratch, test unconventional channels, and scale what works in a competitive B2B market.
Your Mission
Audit current paid acquisition channels and establish baseline MAC/CAC/LTV metrics across all active campaigns
Design and launch 2-3 growth experiments testing new acquisition channels or messaging angles
Build affiliate/referral program framework with 5-10 initial partner relationships and tracking infrastructure
Implement cookieless attribution model and establish monthly performance dashboards for stakeholder review
Scale top-performing acquisition channels by 40%+ while maintaining or improving unit economics
Launch and operationalize affiliate program generating 15-25% of new qualified leads
Complete 8-12 structured growth experiments with documented learnings and recommended channels for 2026
Reduce CAC by 20% through audience optimization, creative testing, and channel mix refinement
KPIs You'll Own
Monthly Ad Spend & ROAS
Track total spend efficiency across all paid channels with target return on ad spend by platform.
CAC & MAC Trend
Monitor cost-to-acquire and monthly acquisition cost week-over-week, benchmarked against industry.
Affiliate/Referral Conversion Rate
Percentage of referrals converting to paid customers and average deal value from partner channels.
Attribution Accuracy
Reliability of your cookieless attribution model validated against CRM data; % of revenue attributed.
Experiment Velocity
Number of growth experiments launched monthly with documented winner/loser outcomes.
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Marketing or Chief Marketing Officer
Current Team
Unknown—likely small marketing team requiring contractor to own acquisition independently
Backfill or new growth focus
The Package
Salary
$85K-$110K
Remote
On-site in Jersey City, NJ
Benefits & Perks
Company Intelligence
VirtualVocations operates in the B2B SaaS or fintech space. The company is actively scaling acquisition and looking for hands-on leadership to own profitable paid channels and partner programs.
Is This Role For You?
- You've managed $50K+ monthly ad spend and can tie spend directly to revenue in B2B SaaS or fintech
- You love building systems from scratch—affiliate programs, attribution models, experiment frameworks—not just tweaking existing campaigns
- You're comfortable with cookieless environments and have shipped attribution strategies post-iOS 14
- You thrive on data, experiment velocity, and can communicate trade-offs between growth and unit economics
- You want on-site collaboration and deep ownership of the acquisition function
- You need remote flexibility—this role is on-site in Jersey City only
- You're a strategist who doesn't like hands-on execution; you'll be building and optimizing campaigns yourself
- You lack proven track record of managing significant paid spend with measurable ROI in B2B or fintech
Interview Process
Initial Screening
Phone call with hiring manager on acquisition background, past ROAS metrics, and seniority fit
Case Study / Past Campaign Review
Walk through a paid acquisition campaign you owned: strategy, execution, results, what you'd do differently
Team Conversation
Meet with VP Marketing or CMO to discuss VirtualVocations' current acquisition gaps and your approach
Culture & Logistics
Confirm on-site availability, contract terms, and working style alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.