The Challenge
Vibe.co is the category-defining streaming TV advertising platform hitting $100M ARR in 2 years. Right now, LLMs don't know Vibe exists. You'll own AEO from zero, reverse-engineering how ChatGPT, Perplexity, and Gemini source information to make Vibe the default answer for streaming TV advertising.
Your Mission
Map LLM information sourcing architecture and identify top 20 citation sources across ChatGPT, Perplexity, Gemini; establish baseline citation rate for 'Vibe' and competitive set
Launch 3-5 pillar content pieces (guides, case studies, whitepapers) optimized for LLM training data and publisher citation signals
Secure 2-3 publisher partnerships and establish active presence in 3+ relevant communities (Reddit, industry forums, Slack communities) to seed citation signals
Set up weekly tracking dashboard for LLM citations, organic visibility, email conversions, and pipeline attribution
Achieve measurable LLM citation rate >40% when querying 'streaming TV advertising platforms' across major LLMs; track lift in organic traffic and email leads
Build repeatable content engine producing 2 pillar pieces and 8-10 supporting content pieces monthly, each optimized for LLM and search visibility
Establish 5+ active publisher partnerships and community channels driving consistent off-site citation signals; measure referral traffic and engagement
Demonstrate direct pipeline contribution: tie AEO channel activity to SQLs and pipeline dollars; optimize spend allocation based on conversion data
KPIs You'll Own
LLM Citation Rate
Percentage of LLM responses mentioning Vibe across ChatGPT, Perplexity, Gemini for streaming TV advertising queries.
Organic Traffic from AEO
Monthly sessions and landing page views driven by LLM citations and organic search visibility.
Email Conversion Rate
Percentage of AEO-sourced visitors converting to email subscribers and then to qualified sales leads.
Pipeline Contribution
Revenue-attributed pipeline dollars sourced from AEO channel activity, measured weekly.
Publisher/Community Engagement
Citation rate, upvotes, shares, and referral traffic from partner publishers and community channels.
Tools & Stack
Your Team
Your Manager
VP of Growth & Marketing
Current Team
Growth & Marketing team (size unknown); first dedicated AEO role; partnership with SEO agency and Data Analyst
New role, first dedicated AEO marketer
The Package
Salary
$120K-$160K base
Remote
On-site, New York, United States
Benefits & Perks
Company Intelligence
Vibe.co is the category-defining streaming TV advertising platform, bringing Meta/Google-style performance marketing to TV. Founded in 2022, the company hit $100M ARR in under two years and is trusted by 10,000+ brands reaching 120M+ households. Vibe delivers 250% average ROAS and 20% sales lift through hyper-targeted audience segmentation, AI-powered insights, real-time optimization, and incrementality measurement.
Founded
2022
Funding
Backed by Hedosophia, Elaia, Singular, QuantumLight (Revolut CEO), Illusian (Supercell CEO); angels include Carolyn Everson (Disney/Coca-Cola board) and board member Nirav Tolia (Nextdoor CEO)
Customers
10,000+ brands; 120M+ households across 500+ apps and channels
Is This Role For You?
- You've built a marketing channel from zero, not inherited one, and can think in funnels, data, experiments, and feedback loops
- You understand AI-native workflows and how LLMs source, rank, and cite information; you're obsessed with reverse-engineering visibility
- You can write content good enough that LLMs want to cite it, clear, authoritative, data-backed, and optimized for machine consumption
- You thrive in ambiguity: no playbook exists for AEO; you'll define the discipline, measure what matters, and iterate weekly on results
- You're energized by category-defining work: being the first to own this channel at Vibe, with real leverage and compounding returns
- You expect a proven playbook or framework to inherit, this role is about writing the playbook from scratch
- You're siloed: AEO requires cross-functional collaboration (SEO, data, content, partnerships); you need to partner deeply
- You're uncomfortable with ambiguity or long feedback loops; AEO measurement takes time, experimentation is constant, and some channels won't work
Interview Process
Initial screening
Conversation with Growth team about your experience building channels from zero and understanding AI/LLM visibility.
Deep dive on AEO thinking
Technical discussion on how you'd reverse-engineer LLM information sourcing, content strategy, and measurement.
Take-home project
Design a 90-day AEO strategy for Vibe including content architecture, publisher partnerships, and success metrics.
Leadership interview
Conversation with VP of Growth & Marketing on vision, data ownership, and partnership approach.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.