The Challenge
Ushur is the automation platform trusted by healthcare, insurance, and fintech to handle complex customer journeys at enterprise scale. You'll architect the GTM engine that converts product adoption into revenue—building the workflows, scoring models, and AI-driven plays that connect marketing demand into sales pipeline and expansion wins.
Your Mission
Audit and rebuild lead routing workflows to reduce speed-to-lead by 30%+ and eliminate manual SDR handoff friction
Map current GTM tech stack (CRM, marketing automation, intent data) and design data hygiene framework to achieve 95%+ contact/account accuracy
Launch 2-3 intent + account scoring models using website engagement, in-product signals, and third-party data to prioritize outbound
Partner with Growth Marketing to identify and document top 3 gaps in buyer journey enablement assets (personas, stage-based content, interactive demos)
Deploy 4+ automated GTM plays triggered by product usage thresholds (expansion behavior, invite patterns, limit approaches) with documented conversion lift
Build and optimize AI-assisted outreach engine generating account-specific email snippets and persona playbooks; measure 15%+ improvement in SDR reply rates
Develop comprehensive GTM analytics dashboard tracking funnel conversion by stage, pipeline velocity, retention cohorts, CAC vs LTV by segment with weekly reporting cadence
Execute and document 6+ experimentation cycles across routing, scoring, nurture, and expansion programs; establish feedback loop process with Growth Marketing for continuous optimization
KPIs You'll Own
Speed-to-Lead
Time from lead capture to first SDR touch; target <5 mins for hot leads via automated routing.
Pipeline Conversion by Stage
Track MQL→SQL→Opportunity→Win rates to identify bottlenecks and optimize GTM plays at each gate.
Intent Scoring Accuracy
Measure precision and recall of account/lead scoring models against actual conversion outcomes; iterate monthly.
Expansion Revenue Triggered
Revenue generated from automated expansion plays triggered by in-product usage signals; baseline and grow 20%+ quarterly.
CAC vs LTV by Segment
Track customer acquisition cost and lifetime value by buyer persona and product tier to optimize GTM spend allocation.
SDR Outreach Personalization Lift
Measure reply rate and meeting booking lift from AI-assisted outreach vs baseline; target 12%+ improvement.
Tools & Stack
Your Team
Your Manager
Senior Manager, Growth Marketing
Current Team
Growth Marketing team; cross-functional partnerships with Sales, SDR, Customer Success, and Product
New role to build out GTM execution layer
The Package
Salary
$130K-$160K base
Remote
On-site required: minimum 3 days/week in Santa Clara, CA HQ (within ~25 miles)
Benefits & Perks
Company Intelligence
Ushur is an agentic CX automation platform purpose-built for regulated industries (healthcare, insurance, fintech) to automate complex customer journeys end-to-end. The platform combines AI agents, no-code deployment, and human handoff capabilities at enterprise scale with industry-leading compliance, security, and auditability standards.
Customers
Enterprise customers in healthcare, insurance, and financial services
Culture
Execution-oriented, growth-focused, cross-functional collaboration
Is This Role For You?
- You've built GTM workflows in a SaaS environment (lead routing, scoring, nurture) and understand the mechanics of demand gen → sales conversion
- You're comfortable with APIs, automation platforms, and CRM configuration—and you can bridge technical and non-technical stakeholders
- You obsess over data accuracy and pipeline hygiene; you see dirty data as a revenue leak, not a 'nice to have' fix
- You're energized by growth experimentation and can run fast cycles testing messaging, targeting, and triggers while tracking ROI
- You want to own the execution layer of revenue operations in a high-growth, regulated-industry SaaS company
- You prefer strategy-only roles or dashboards over hands-on workflow building and daily SDR/sales support
- You're not willing to work on-site 3+ days/week in Santa Clara or relocate to the Bay Area
- You lack exposure to CRM, marketing automation, or lead management workflows—this role assumes you can hit the ground running on tech stack basics
- You view experimentation and iteration as overhead rather than core to your job; you need a fixed playbook, not a feedback loop
Interview Process
Screening Call
Conversation with Growth Marketing team on your GTM operations background and hands-on execution experience.
Technical Deep Dive
Walk through a past GTM workflow you built—lead routing, scoring model, or automation—and discuss trade-offs, iterations, and results.
Case Study / Take-Home
Design a GTM play or lead scoring model for a specific Ushur use case; be prepared to present and defend your approach.
Cross-functional Panel
Meet with Sales, SDR leadership, and Product to discuss collaboration style and how you'd support their execution needs.
Offer & Logistics
Final conversation on compensation, on-site expectations, and start timeline.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.