The Challenge
Uber Advertising is moving self-serve ads from a checkout footnote to a core growth engine for 202M+ monthly users. You'll architect the website, campaigns, and merchant lifecycle strategy that turns restaurants into repeat ad spenders.
Your Mission
Audit current Uber Advertising website and merchant onboarding funnel; identify top 3 conversion bottlenecks
Launch first integrated paid acquisition campaign (paid search + display) targeting unmanaged SMB restaurants with messaging aligned to PMM
Build data-driven segmentation framework using Salesforce + Marketo to map merchant lifecycle triggers (sign-up → first spend → repeat)
Secure stakeholder alignment on website redesign roadmap and create spec document for dev handoff
Ship redesigned Uber Advertising website; achieve 15%+ lift in organic conversion rate vs. baseline
Scale paid campaign playbook globally; establish QoQ retention baseline for SMB ad buyers and hit 20% QoQ growth target
Migrate merchant data into internal tools; establish real-time funnel dashboards tracking SMB penetration, CAC, and LTV by cohort
Launch Learning Center in-product education module; measure onboarding completion rate and time-to-first-ad-spend reduction
KPIs You'll Own
SMB Ad Penetration Rate
% of eligible SMB merchants who have created at least one ad campaign, tracked QoQ
Website Conversion Rate
% of Uber Advertising landing page visitors who sign up or start ad setup
QoQ Retention (Ad Spend)
% of merchants who made ad purchases in quarter N-1 who repeat spending in quarter N
Customer Acquisition Cost (CAC)
Blended CAC across paid channels for new SMB ad buyers
Paid Campaign ROAS
Revenue generated from ad spend attributed to paid acquisition campaigns vs. media spend
Tools & Stack
Your Team
Your Manager
VP of B2B Marketing or Head of Merchant Growth (not specified)
Current Team
PMM (Product Marketing), GCRM (Global Customer Relationship Management), broader B2B functions
New backfill or expansion role (not explicitly stated)
The Package
Salary
$132K-$147K base
Variable
Annual bonus program (amount TBD by Uber)
Equity
Equity award eligible
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Uber Advertising is the monetization layer of Uber's 202M+ monthly active user base. It connects brands with high-intent audiences in real-time across Uber and Uber Eats, turning user intent into measurable business outcomes.
Customers
SMB restaurants, national brands, merchants on Uber and Uber Eats
Is This Role For You?
- You've scaled SMB or mid-market acquisition campaigns and can tie spend directly to revenue impact
- You're fluent in Marketo + Salesforce and can own data pipeline, segmentation, and campaign orchestration end-to-end
- You love messy projects: overhauls require stakeholder herding, cross-functional alignment, and clear communication under ambiguity
- You have AdTech, Commerce Media, or Marketplace growth experience and understand both merchant and platform dynamics
- You want to own strategy from website → paid → lifecycle and own the full funnel
- You need flexibility or remote work; this role is full-time, on-site in NYC
- You're a specialist (e.g., only paid acquisition or only website UX) instead of a generalist who owns the full customer journey
- You're uncomfortable with ambiguity or slow stakeholder alignment; B2B scaling at Uber requires navigation of legacy systems and org politics
Interview Process
Phone Screen
Recruiter conversation on growth marketing background, SMB campaign experience, and interest in Uber Advertising
Hiring Manager Round
Deep-dive on website strategy, paid campaign execution, and approach to cross-functional alignment (PMM, GCRM, sales)
Cross-functional Panel
Conversations with PMM, GCRM, or product stakeholders to assess collaboration style and understanding of merchant lifecycle
Case Study / Project Discussion
Likely a take-home or live discussion on how you'd approach the Uber Advertising website overhaul or campaign strategy
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.