The Challenge
Teramind is the AI-driven insider risk platform trusted by enterprises to protect people, data, and operations. You'll own the entire demand generation engine—from strategy through execution—driving $90M+ pipeline and scaling their go-to-market as they dominate the user behavior analytics space.
Your Mission
Audit existing demand gen programs across all paid channels (LinkedIn, Google, Meta, X, Bing, Reddit) and identify quick wins to improve CAC and pipeline velocity
Build and launch 2-3 new ABM campaigns targeting strategic accounts, coordinating with sales on personalized multi-touch sequences
Design lead scoring model and marketing automation workflows in HubSpot that accurately predict sales-ready opportunities
Establish baseline attribution reporting and campaign ROI dashboards to connect all demand gen activity to revenue outcomes
Deliver $20M+ in qualified pipeline from demand gen programs, with clear attribution to channel and campaign
Expand paid media channel mix—test and optimize performance across all 7+ platforms, killing underperformers and doubling down on high-ROI channels
Scale ABM program to 15+ strategic accounts with personalized creative, landing pages, and nurture sequences
Lead creative refresh for cybersecurity/insider risk messaging—position technical products as business-critical and relevant to C-suite buyers
KPIs You'll Own
Pipeline Generated
Qualified pipeline attributed to demand gen programs, measured monthly and tracked toward annual $90M+ target.
Cost Per Pipeline Dollar (CPPD)
Total demand gen spend divided by pipeline generated; aim to continuously lower CPPD while scaling volume.
Lead-to-Opportunity Conversion Rate
Percentage of marketing-qualified leads that convert to sales opportunities; benchmark across channels and ABM vs. demand gen.
Channel ROI
Revenue influenced by each paid channel divided by channel spend; used to optimize budget allocation monthly.
ABM Account Engagement Score
Custom metric tracking multi-touch engagement and progression of target accounts through the buying journey.
CAC by Segment
Customer acquisition cost segmented by audience, channel, and campaign to identify most efficient go-to-market motions.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or VP Marketing
Current Team
Not specified; likely small demand gen team given VP role
New VP role or backfill unknown from posting
The Package
Salary
$200K-$280K
Remote
Fully remote, work from anywhere globally
Benefits & Perks
Company Intelligence
Teramind is a global leader in predictive AI-driven insider risk management and user behavior analytics. They help enterprises safeguard people, data, and operations by transforming behavioral data into strategic protection. The company has been fully remote since 2014.
Customers
Enterprise-focused, serving organizations protecting against insider threats and data loss
Culture
Remote-first, global teams, forward-thinking, values new ideas and experienced operators
Is This Role For You?
- You've owned $90M+ pipeline targets in B2B SaaS and can tie marketing activity directly to revenue (no vanity metrics)
- You're hands-on with paid media across 5+ platforms and know how to kill underperformers ruthlessly based on data
- You can speak the language of technical/boring industries (cybersecurity, insider risk) and make them feel urgent and relevant to buyers
- You're equally comfortable building strategy in a boardroom and diving into HubSpot workflows, A/B tests, and attribution models yourself
- You've only ever owned 1-2 paid channels; this role demands breadth and platform agility
- You're a 'marketing theory' VP who doesn't roll up sleeves—this is a hands-on execution role, not pure strategy
- You can't connect marketing spend to pipeline and revenue; attribution and data discipline are non-negotiable
Interview Process
Not specified
Process likely includes screening, technical interview on demand gen strategy and channel expertise, case study or campaign review, and final conversation with leadership
Interested in this role?
Apply now and hear back within days, not weeks.
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