Growth Marketer

Growth Marketer - Founding Team Location: New York or Miami (Onsite) Reports to: CEO Employment type: Full-time About Sophia Our Mission Sophia is on a mission to help people build deeper, more meaningful relationships using AI. We are building an end-to-end agentic matchmaker that blends relationship science, psychology, and advanced language and computer-vision models to deliver deeply tailored introductions. Instead of swiping, people talk. Sophia listens and learns your personality, lifestyle, and relationship style to introduce people who are genuinely compatible. Who We Are Sophia is a design-driven, early-stage technology company operating at the intersection of human relationships and AI. Every team member helps shape not just a product, but a human-centered experience. About the Role We’re hiring a Growth Marketer who is obsessed with the mechanics of how products grow. The primary KPI for this role is increasing qualified Sophia applications while reducing CAC. You will own Sophia’s growth funnel. From first touch to completed application and running rapid, hypothesis-driven experiments across paid acquisition, creative, landing pages, and onboarding. This is a hands-on operator role. You will analyze performance data, develop messaging hypotheses, launch creative tests, and iterate quickly based on results. Our goal is to build a disciplined growth engine where experiments run every week and insights compound over time. Success in this role means turning data into hypotheses, hypotheses into experiments, and experiments into measurable growth. This role sits at the intersection of analytics, consumer psychology, and creative storytelling. Key responsibilities include: • Own and optimize the entire growth funnel (acquisition → activation → engagement → retention → referral) • Brief and collaborate with designers and creators to develop high-performing creative for paid and organic channels (Meta, TikTok, YouTube/Shorts, landing pages, email, partnerships) • Create at least 10 campaign tests per week including ad creative, hooks, landing pages, targeting, and onboarding messaging • Reverse-engineer what’s working (in market and in our creative library), extract message structures, and translate them into crisp hypothesis-driven creative briefs • Build, launch, and manage paid campaigns across Meta, TikTok, YouTube/Shorts, Google, and emerging platforms • Analyze performance data (CPA, CTR, CVR, CPC, ROAS, MER) and connect movements to creative and messaging levers • Identify patterns in analytics dashboards or Google Sheets and translate insights into testable growth concepts • Run structured weekly A/B tests across hooks, landing pages, onboarding flows, and lifecycle messaging • Apply consumer psychology principles (loss aversion, authority, scarcity, social proof) and Jobs-to-Be-Done thinking to messaging and experiments • Track and optimize onboarding flows to increase completion and meaningful engagement • Collaborate with product to reduce friction and improve conversion across the user journey • Own & maintain & present a weekly Growth Dashboard and operate within a disciplined testing cadence (reporting → hypotheses → briefs → launches → recap) • Translate attribution insights and MMM signals into creative and budget decisions • Use AI tools to accelerate research, copy iteration, and experimentation speed • Identify and execute strategic partnerships that accelerate user growth This Should Describe You Strategy & Data Synthesis You can open a creative analytics report or a Google Sheet, identify patterns, and translate them into testable growth concepts mapped to persona and funnel stage. Consumer Psychology & Persuasion You apply heuristics such as loss aversion, social proof, authority, and scarcity when shaping messaging and experiments. Copy Systems & Messaging You are fluent in AIDA, PAS, PASDA, and adjacent direct-response frameworks. You build hooks, angles, claims, and CTAs — and edit ruthlessly for clarity. Platform & Trend Fluency You track Meta, TikTok, YouTube/Shorts, and emerging media trends and translate them into formats that resonate with specific personas and funnel stages. Performance Fluency You think CPA-first. You understand hook rate, CTR, CVR, CPC, ROAS, and how creative drives performance. Qualifications • 4+ years in growth marketing, performance marketing, or DTC/consumer tech • Deep proficiency in Meta Ads Manager and Google Ads • Strong analytical foundation (Excel / Google Sheets required; Looker or similar preferred) • Experience scaling early-stage or high-growth consumer brands • Experience managing creative testing pipelines • Comfort working cross-functionally with product and creative teams • Experience in consumer tech, marketplaces, lifestyle, or relationship-based products is a plus What Success Looks Like • Decreasing CAC while maintaining or improving activation quality • Increased onboarding completion and meaningful engagement • Consistent experiment velocity with measurable learnings • Scalable messaging frameworks that produce repeatable creative wins • Strategic partnerships that drive meaningful user acquisition Compensation • Base Salary $85,000 – $120,000 • Higher end reserved for candidates who have successfully scaled a consumer brand and can demonstrate measurable impact. • Equity 0.1% – .3% • Performance Bonus tied to users acquired and strategic partnerships. We believe in rewarding operators who drive measurable impact and help build long-term enterprise value. Application Process If you’re excited about building AI that meaningfully impacts human relationships and you think in experiments, not guesses we’d love to meet you. Application Pre-Requisite: To be considered for a first-round interview, please complete the brief assessment below: https://www.ondemandassessment.com/o/JB-MG1EKGHWD/landing?u=1275944 Once completed, please email the following to anita@meetsophia.co: • Your assessment results • A copy of your resume • A brief note sharing what sparks your interest in joining Sophia • We review every submission carefully and look forward to learning more about you.