The Challenge
Silicontek needs a hands-on marketing operator who can translate business goals into measurable campaigns, events, and pipeline. You'll own end-to-end execution across digital channels and report directly to leadership—this is foundational growth work.
Your Mission
Define and implement 2-3 integrated campaigns (email, LinkedIn, paid) with clear KPIs tied to pipeline, not vanity metrics
Audit and optimize existing CRM/automation workflows; establish baseline performance dashboard across all channels
Plan and execute 1-2 webinars or conference participation with pre/post campaign strategies to track ROI
Build marketing calendar for next 6 months with sales input; establish weekly cadence with leadership on wins/blockers
Scale campaign engine: run 6+ integrated campaigns with 15%+ MoM improvement in qualified lead volume
Launch ABM playbook for top 20-30 target accounts with personalized outreach and land 5+ qualified meetings
Own 4+ major events/webinars generating measurable pipeline; document playbooks and ROI formulas
Build marketing team infrastructure: hire/manage 1-2 contractors or junior marketer; document all processes for scalability
KPIs You'll Own
Qualified Leads & Pipeline Value
Monthly MQL, SQL, and pipeline dollar value generated by channel (campaigns, events, webinars, organic).
Campaign Conversion Rate
Percentage of campaign recipients converting to qualified leads or meetings (email open→click→landing page→form).
Event/Webinar ROI
Cost per qualified lead or meeting generated; pipeline created per event dollar spent.
Channel Performance Attribution
Clear attribution model showing which channels drive highest-value pipeline; test and optimize spend allocation monthly.
Sales Engagement & Velocity
% of marketing-generated leads accepted by sales; average time-to-first-meeting; sales velocity on marketing pipeline.
Tools & Stack
Your Team
Your Manager
Company leadership (direct access implied)
Current Team
Appears to be early-stage; no existing marketing team mentioned
New role—foundational hire to build marketing function from ground up
The Package
Salary
$90K-$130K base
Remote
On-site, Sacramento, CA. Full-time.
Benefits & Perks
Company Intelligence
Silicontek Inc is a B2B software/technology services company based in Sacramento, CA. Limited public information available; company is growth-focused and building out core marketing function.
Culture
Results-driven, leadership-aligned, hands-on execution culture with emphasis on ROI and measurable outcomes.
Is This Role For You?
- You thrive owning campaigns from strategy to execution—not just planning or analytics alone
- You live in spreadsheets and dashboards; you speak fluent KPI and pipeline metrics
- You've run successful B2B campaigns, webinars, or events and can prove ROI
- You want direct access to leadership and the autonomy to build something from scratch
- You're comfortable wearing multiple hats (demand gen, event ops, messaging, CRM) in year one
- You need a fully remote setup or flexible location—this is on-site Sacramento only
- You prefer specialization (e.g., demand gen *only*) over scrappy, full-stack marketing execution
- You need heavy creative or design input; this role is execution and data-driven optimization focused
Interview Process
Initial screen
Conversation with hiring manager on your B2B marketing background and hands-on execution examples.
Case study / work examples
Walk through 1-2 campaigns or events you've owned: strategy, execution, metrics, and results.
Leadership conversation
Sit with C-level or VP to align on business goals, marketing strategy, and your operating style.
Offer stage
Finalize compensation, start date, and first 30-60 day priorities.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.