The Challenge
ShopBack is Asia-Pacific's largest cashback platform (60M users, $5.5B in annual sales) and just entered North America. You'll own growth strategy across acquisition, retention, and partnerships to establish market dominance in a high-stakes expansion.
Your Mission
Build and launch initial growth marketing strategy across CRM, social, and partnerships to establish baseline CAC and LTV metrics
Establish data infrastructure and reporting cadence to track user acquisition, conversion funnels, and ROI across all channels
Hire and onboard core growth team (estimated 2-3 direct reports) with clear performance benchmarks
Execute first 2-3 high-impact campaigns across social media and digital channels to validate market fit
Scale user acquisition to hit North America market entry targets with defined CAC targets and payback periods
Optimize core acquisition funnels with data-driven recommendations, achieving minimum 20% improvement in conversion rates
Develop and execute retention strategy including CRM automation, email campaigns, and loyalty mechanics
Present quarterly business review with competitive analysis, market insights, and strategic recommendations for next phase growth
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost-per-user across channels to optimize budget allocation and channel mix.
Lifetime Value (LTV)
Measure total cashback given and repeat purchase behavior to validate unit economics.
Channel ROI
Monitor performance across CRM, social media, partnerships, and paid digital to inform strategic investment.
Conversion Rate by Funnel Stage
Track awareness-to-signup and signup-to-first-purchase rates across user development funnels.
Marketing Efficiency Ratio
Measure revenue generated per dollar spent on marketing to optimize budget allocation.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Growth or Chief Marketing Officer)
Current Team
Team composition not specified; you'll be building out growth team
New role to scale North America growth operations
The Package
Salary
$140K-$180K base
Remote
On-site in Austin, Texas (HQ). Relocation support provided.
Benefits & Perks
Company Intelligence
ShopBack is Asia-Pacific's leading shopping, rewards, and payments platform with 60M users across 13 markets. The company powers $5.5B in annual sales for 20,000+ online and in-store partners and has distributed over $800M in cashback. Now expanding into North America with aggressive growth targets.
Founded
2014
Customers
60M shoppers, 20,000+ merchants and brands
Culture
Mission-driven (make every day more rewarding), innovation-focused, data-centric, with emphasis on AI adoption
Is This Role For You?
- You've led growth teams at high-scale B2C or eCommerce companies and can build strategies from scratch
- You're obsessed with data and can translate complex analytics into business-critical decisions
- You thrive in hypergrowth environments where you own budget, strategy, and team scaling
- You're comfortable with AI tools (ChatGPT, etc.) and actively use them to amplify team productivity
- You've managed $500K+ budgets and proven ability to forecast ROI and optimize spend across channels
- You prefer hands-off management or solo IC growth work-this role requires building and developing a team
- You lack 7+ years of performance marketing strategy experience in B2C, eCommerce, or payments
- You're uncomfortable relocating to Austin, TX or need remote flexibility
- You need stability and predictability-North America expansion for ShopBack will be fast-paced and ambiguous
Interview Process
Application & screening
Behavioral screening focused on growth strategy case studies and team leadership experience
First-round conversation
Discussion with hiring manager on growth vision, budget management, and approach to building teams
Case study or strategy presentation
Develop growth strategy recommendation for North America market entry or similar challenge
Final round interviews
Stakeholder conversations with regional leadership and potential peers
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.