The Challenge
SentiLink is replacing identity verification status quo with 10x faster, smarter solutions. As Head of Growth, you'll own the entire growth engine for a Forbes Fintech 50 company backed by a16z, scaling pipeline across financial services and emerging markets.
Your Mission
Audit current demand generation channels and establish baseline CAC, conversion rates, and pipeline velocity across all segments
Build and present comprehensive 12-month growth strategy with channel mix, budget allocation, and revenue targets to leadership
Launch at least one high-impact ABM or partnership initiative targeting top-tier financial services prospects
Establish cross-functional weekly cadence with Sales, Product, and Data Science; define reporting framework and KPI dashboard
Increase qualified pipeline by 40%+ through optimized demand gen channels, ABM campaigns, and thought leadership
Reduce CAC by 20%+ through experimentation, channel optimization, and improved segmentation strategy
Build and scale advisor network strategy—identify, recruit, and activate 50+ industry advisors driving referrals and credibility
Launch compelling content and positioning strategy that translates complex fraud/identity capabilities into clear customer value props
KPIs You'll Own
Pipeline Generated (MRR)
Monthly recurring revenue value of qualified pipeline created through all growth channels.
CAC (Customer Acquisition Cost)
Fully-loaded cost to acquire a new customer, tracked by channel and segment.
Conversion Rate (Stage-to-Stage)
Percentage of leads advancing through each funnel stage (lead → qualified → opportunity → customer).
ROI by Channel
Return on investment for each demand generation channel (digital, events, partnerships, ABM, outbound).
Pipeline Velocity
Average time from lead to closed-won deal; used to forecast revenue and optimize sales efficiency.
Win Rate & Average Deal Size
Percentage of qualified opportunities closed and average contract value by segment and sales rep.
Tools & Stack
Your Team
Your Manager
CEO or Chief Revenue Officer (CRO)
Current Team
Demand generation, product marketing, content, events, growth operations specialists; partnership with Sales, Product, Data Science, and Fraud Intelligence teams
New leadership role for strategic growth function; backfill/expansion depending on current maturity
The Package
Salary
$200K-$280K base
Variable
Likely 25-40% bonus tied to pipeline/revenue targets
Equity
Significant equity grant typical for VP-level at well-funded fintech
Remote
Remote, US-based; on-site in Chicago encouraged; offices also in Austin, SF, NYC, Seattle, LA
Benefits & Perks
Company Intelligence
SentiLink provides real-time identity and risk verification APIs powering financial services, fraud prevention, and beyond. Backed by Craft Ventures, Andreessen Horowitz, and NYCA; named to Forbes Fintech 50 three consecutive years; first to go live with eCBSV and testified before US House on identity's future.
Funding
Series B+ (backed by a16z, Craft Ventures, NYCA, Max Levchin)
Customers
Hundreds of millions of identities verified; core footprint in financial services, expanding rapidly
Culture
Digital-first, data-driven, collaborative across geographies; roll-up-your-sleeves execution mindset with high-performing cross-functional teams
Is This Role For You?
- You've led growth at B2B SaaS/fintech companies with complex products and enterprise sales motions; GTM strategy execution is your comfort zone
- You're deeply familiar with fraud, identity, financial services, or adjacent regulated industries—you can translate technical risk concepts into customer value
- You're a data-driven experimenter who obsesses over CAC, funnel optimization, and ROI; vanity metrics bore you
- You thrive in high-growth environments where ambiguity is the norm and you own both strategy and hands-on execution across channels
- You prefer to delegate all execution and avoid hands-on work; this role requires rolling up your sleeves daily
- You have no experience in B2B SaaS, fintech, or regulated industries; the complexity of identity/fraud positioning will slow you down significantly
- You're uncomfortable with data, analytics, and rigorous performance measurement; SentiLink is data-obsessed
- You need clear, static job boundaries; this role is intentionally cross-functional and fluid as company scales
Interview Process
Initial Screening
Phone call with recruiter or hiring manager; 20-30 min discussion on background, growth philosophy, and interest in fintech identity space
Deep Dive Interview
1-2 hour conversation with CRO or VP Sales on past GTM strategies, channel performance, and approach to pipeline generation and CAC optimization
Case Study / Strategy Exercise
Build a 90-day growth strategy for a new SentiLink segment or product; present roadmap, channel mix, messaging approach, and success metrics
Cross-Functional Panel
Interviews with Product, Sales, and Data Science leads to assess collaboration style, technical fluency, and ability to influence without direct authority
Executive Round
Final meeting with CEO or board advisor; discussion of long-term vision, scaling challenges, and fit with company culture and values
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.