Growth & Paid Marketing Lead (Equity / Founding Team)

Origin & Story is a specialty coffee subscription that features a different world-class roaster every month. Subscribers get curated coffee, a documentary film about the roaster, brew guides shot on location, and grinder settings for every coffee. ~several hundred active subscribers with strong retention. The product works. Now we need to build the growth engine. We have a paid acquisition system currently managed by an external agency with 4-5 months left on contract. We need a founding team member to come in, learn the strategy and ad account during the transition, and own paid marketing and growth in-house. This is an equity-only role. No cash compensation. You'd receive real ownership in the company alongside the founding team. What you'd own: Shadow and learn our current paid strategy during a structured 4-5 month agency transition Take full ownership of Meta ad campaigns: strategy, creative briefs, targeting, budget, reporting Own CPA and ROAS targets Test and iterate on creative, audiences, and landing pages Build a paid growth playbook from what's working Brief our in-house creative team on ad assets (we produce cinematic content monthly) Expand into new channels as we grow (Google, TikTok, partnerships) Weekly performance reporting: CPA, ROAS, conversion, subscriber growth Work with our retention lead on full subscriber lifecycle and LTV What we're looking for: Hands-on Meta/Facebook ad management ($5K-$15K+ monthly spend) DTC subscription acquisition experience Comfortable in Ads Manager: campaign structure, audiences, pixel/CAPI, reporting A/B testing creative and copy Data-driven. You know what metrics matter and why. Shopify, Klaviyo, or similar ecommerce/email experience is a plus Subscription, CPG, food & beverage, or specialty retail background is a strong plus Why equity: We're a bootstrapped, pre-revenue-positive company building something real. Everyone on the founding team is here because they believe in the product and want to own what they build. Your work directly grows the subscriber base, which directly grows the value of your equity. This is right for someone who wants to own a growth function from day one, not run campaigns for someone else.