The Challenge
MindWell Urgent Care is a growing psychiatry practice in Dallas offering specialized treatments like Spravato and TMS. You'll build their digital presence from the ground up, turning complex mental health treatments into compelling, HIPAA-compliant content that drives patient acquisition.
Your Mission
Develop and launch integrated social media strategy across Instagram, Facebook, LinkedIn, and TikTok with consistent posting calendar
Create 12+ educational content pieces explaining Spravato, TMS, and psychiatry services for non-expert audiences
Set up and optimize Facebook/Instagram ad campaigns targeting local patient demographics with $X monthly spend
Establish baseline metrics: engagement rate, follower growth, website traffic attribution, and lead source tracking
Grow social following 100%+ and achieve 3-5% engagement rate across primary platforms
Generate 20+ qualified leads monthly from paid social campaigns with documented cost-per-acquisition
Build content library of 5+ HIPAA-compliant patient success stories and testimonials
Achieve 15-20% month-over-month growth in organic website traffic from social channels
KPIs You'll Own
Cost Per Qualified Lead (CPL)
Track how much you're spending per lead generated through paid social campaigns.
Social Engagement Rate
Monitor likes, comments, shares as percentage of follower count across all platforms.
Website Traffic Attribution
Use Google Analytics to measure sessions and conversions driven specifically from social channels.
Ad ROAS (Return on Ad Spend)
Calculate revenue/leads generated divided by ad spend to optimize budget allocation.
Follower Growth Rate
Track month-over-month percentage growth across Instagram, Facebook, LinkedIn, TikTok.
Tools & Stack
Your Team
Your Manager
Not specified - likely clinic operations or marketing lead
Current Team
Solo digital marketing function; coordination with clinical team for content
New role to build out digital marketing capability
The Package
Salary
$25-$35/hr (part-time, 15-20 hrs/week)
Remote
Hybrid - flexible remote with some in-office collaboration
Benefits & Perks
Company Intelligence
MindWell Urgent Care is a patient-centered psychiatry practice in Dallas offering general psychiatry, medication management, and specialized treatments including Spravato (esketamine) for treatment-resistant depression and Transcranial Magnetic Stimulation (TMS). They serve children, adolescents, and adults with an integrated therapy team.
Culture
Patient-centered, collaborative, growing practice with modern tools
Is This Role For You?
- You've managed social media for 2+ years and understand healthcare compliance (HIPAA basics matter here)
- You can explain complex psychiatric treatments in simple, compelling language for diverse audiences
- You're comfortable running paid ad campaigns on Meta Ads Manager and optimizing for lead generation
- You want flexible part-time work (15-20 hrs/week) that lets you build something from scratch
- You're data-driven and can tie content/campaigns back to actual patient acquisition metrics
- You need full-time income - this is explicitly part-time at $25-35/hr
- You're uncomfortable with healthcare regulations or don't understand basic HIPAA principles
- You've never run paid social campaigns or don't know Meta Ads Manager and Google Analytics
Interview Process
Initial screening
Phone/video call to discuss healthcare marketing experience and HIPAA familiarity
Portfolio review
Share examples of social media campaigns, especially healthcare/mental health if available, with documented results
Strategy presentation
Propose 90-day social media and ad strategy for a psychiatry practice (may be informal discussion)
Team interview
Meet with clinic operations/marketing lead to discuss collaboration style and content approach
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.