The Challenge
Meyer is scaling content production across multiple brands with 3+ shoots monthly. You'll lead a creative team to build brand-consistent, performance-driven content that hits awareness, conversion, and retention KPIs across paid, owned, and earned channels.
Your Mission
Audit current content production workflows and implement standardized pipelines across all brands to reduce turnaround time by 20%+
Establish content performance baseline by integrating analytics (CTR, engagement, conversion, ROI) into creative briefs and post-launch reviews
Build and onboard core multi-disciplinary team (designers, videographers, editors, photographers); define roles, workflows, and accountability metrics
Develop unified content calendar and brand guidelines framework spanning paid, organic, e-commerce, web, and retail touchpoints
Scale to 3+ high-quality shoots per month while reducing production costs 15-20% through AI tooling, lean processes, and resource optimization
Launch data-driven content strategy with measurable uplift in conversion and retention metrics; present quarterly performance reviews to leadership
Implement CMS, DAM, and analytics platform adoption to automate content workflows and enable real-time performance tracking across channels
Drive cross-functional alignment with Paid Media, E-commerce, Retention, Community, and Retail teams; ensure 100% of content supports KPI targets
KPIs You'll Own
Content Production Output
Track shoots completed per month, assets delivered, and time-to-launch across brands.
Performance Metrics (CTR, Engagement, Conversion, ROI)
Measure content impact across paid, organic, and owned channels; benchmark against competitors and historical baseline.
Budget Efficiency
Monitor cost per asset, production budget variance, and ROI on content spend vs. business impact.
Team Retention & Satisfaction
Track team turnover, internal talent promotions, and team engagement scores.
Cross-Channel Consistency
Audit brand compliance, on-brand messaging adherence, and creative alignment across all touchpoints.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO, VP Marketing, or Chief Brand Officer
Current Team
Multi-disciplinary team including designers, videographers, editors, photographers; mix of in-house and contract resources
Backfill or expansion; team scaling to support 3+ shoots monthly across multiple brands
The Package
Salary
$150K-$180K base
Remote
On-site in Vallejo, CA; full-time
Benefits & Perks
Company Intelligence
Meyer is a multi-brand consumer company operating at scale across digital and retail channels. The role sits at the intersection of brand building and performance marketing, requiring content that drives both awareness and conversion.
Culture
Collaborative, innovative, data-driven; emphasis on cross-functional alignment and accountability
Is This Role For You?
- You've managed multi-disciplinary creative teams (5+ people) and shipped 50+ assets monthly across channels
- You speak fluent analytics: you use CTR, conversion, ROI, and engagement data to inform creative strategy, not just measure it
- You're equally comfortable with lean production efficiency and creative excellence; you optimize budgets without sacrificing quality
- You've worked in omnichannel or portfolio structures (multiple brands, multiple channels) and can enforce brand consistency at scale
- You're a pure creative visionary who doesn't care about metrics, budgets, or operational efficiency
- You've only managed individual contributors or small teams; scaling a 5+ person creative team is outside your experience
- You prefer remote/flexible work; this is on-site in Vallejo, CA only
- You're uncomfortable with AI-assisted content creation or resistance to adopting new production tools and workflows
Interview Process
Initial Screen
Conversation with recruiter or hiring manager; expect questions on team leadership experience, multi-brand content strategy, and analytics chops
Portfolio & Case Study
Walk through 2-3 campaign examples showcasing content you've directed, team impact, and performance outcomes (CTR, conversions, ROI)
Leadership Panel
Interview with CMO/VP Marketing and cross-functional stakeholders (Paid Media, E-commerce, Retail); discuss strategy, alignment, and team building
Project Exercise
Possible take-home: outline a 90-day content strategy and production roadmap for a fictional multi-brand scenario
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.