The Challenge
Mason Interactive is a performance-driven marketing agency looking for an analyst who can execute across paid social and search channels. This is your shot to move beyond junior work—owning client accounts, optimizing campaigns in real-time, and building the strategic muscle that separates good marketers from great ones.
Your Mission
Audit and establish baseline KPIs for 3-5 assigned client accounts across social and search platforms
Independently manage keyword research, ad copy iterations, and A/B tests for at least 2 search campaigns
Deliver weekly performance reports with actionable optimization recommendations to clients
Complete platform certifications (Google Ads, Meta Blueprint) and document learnings for team
Grow assigned client accounts by 25%+ in ROAS or conversion volume through systematic optimization cycles
Lead strategy refinement for 1 underperforming account—scope problems, pitch solutions, execute turnaround
Build internal best-practices playbook for social/search campaign setup and optimization
Mentor incoming junior analyst on tools, processes, and campaign fundamentals
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent across social and search channels.
Cost Per Acquisition (CPA)
Monitor unit economics to ensure campaigns hit client-agreed acquisition cost targets.
Click-Through Rate (CTR)
Measure ad relevance and creative quality; signals for copy and targeting optimization.
Quality Score (Google Ads) / Relevance Score (Meta)
Platform health metric; higher scores reduce costs and improve ad placement.
Conversion Rate
Percentage of clicks that convert; key lever for improving overall campaign efficiency.
Tools & Stack
Your Team
Your Manager
Performance Marketing Manager or Account Lead (not specified)
Current Team
Multi-disciplinary agency team; likely mix of account managers, copywriters, and analysts
New role or backfill (unclear from posting)
The Package
Salary
$55K-$75K base
Remote
On-site in Brooklyn, NY with hybrid flexibility
Benefits & Perks
Company Intelligence
Mason Interactive is a performance marketing agency based in Brooklyn. They partner with brands across industries on paid social and search strategy. The team values hands-on work, data-driven decision-making, and continuous optimization.
Culture
Results-oriented, collaborative, growth-focused
Is This Role For You?
- You've completed ~1 year in performance marketing (agency or in-house) and want to deepen your technical skills
- You enjoy spreadsheets, A/B tests, and pulling levers to move metrics
- You can own a campaign end-to-end and communicate results clearly to non-technical stakeholders
- You thrive in fast-paced agency environments with rotating priorities and multiple clients
- You need fully remote work—this is on-site in Brooklyn with hybrid as a perk, not default
- You're looking to specialize in just one channel; this role demands fluency across social + search
- You prefer strategic/planning work over hands-on execution and daily optimization
Interview Process
Initial screening
Likely phone or video call with recruiter or hiring manager covering background and agency experience
Case study or technical test
Possible mini case study: analyze a campaign screenshot, identify optimization opportunities, propose next steps
Team interview
Meet with direct manager and peer analyst to assess collaboration style and tool knowledge
Offer stage
Reference check and final offer discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.