The Challenge
Lightyear is the telecom management platform trusted by Google, Honeywell, and Palo Alto Networks. You'll own the entire marketing strategy and execution function—from product positioning to paid media to content—and build a high-performance team that drives efficient pipeline growth for a $65M-funded enterprise SaaS company.
Your Mission
Audit current marketing tech stack, agency partnerships, and channel performance; identify quick wins in attribution and paid media ROI
Define and socialize Lightyear's product positioning, messaging framework, and brand narrative across product, sales, and leadership
Establish baseline metrics across paid media, organic search, content, and pipeline contribution; build clean attribution model
Launch first major campaign or content initiative demonstrating marketing-to-sales alignment and measurable pipeline impact
Achieve 20-30% improvement in CAC efficiency across primary acquisition channels through testing, optimization, and potential channel consolidation
Grow qualified pipeline by X% (baseline-dependent) through coordinated product marketing, demand gen, and content initiatives
Evaluate and execute on 1-2 new customer acquisition channels; build business case for expansion or sunset of underperforming channels
Build and onboard high-performing marketing team (product marketing, demand gen, content roles); define hiring plan and competency framework
KPIs You'll Own
Customer Acquisition Cost (CAC) & CAC Payback Period
Track blended CAC across all channels and payback period to ensure efficient, profitable growth.
Pipeline Generated by Source
Attribution-driven view of which channels, campaigns, and initiatives drive qualified pipeline and revenue.
Website Conversion Rate & MQL-to-SQL Rate
Monitor top-of-funnel conversion efficiency and lead quality to identify optimization opportunities.
Marketing-Influenced Revenue
Measure total revenue influenced by marketing touchpoints to quantify marketing's revenue contribution.
Cost Per Pipeline Dollar Generated
Benchmark marketing spend efficiency against company growth targets and unit economics.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Unknown; likely 1-3 person existing marketing team or distributed across functions
New leadership role; will build and expand team
The Package
Salary
$160K-$230K
Equity
Likely included in competitive package (not disclosed)
Remote
On-site in New York, NY; role can be done from anywhere in US
Benefits & Perks
Company Intelligence
Lightyear is an enterprise SaaS platform automating telecom procurement, network inventory management, and bill payment for 400+ companies including Google, Honeywell, and Palo Alto Networks. Founded with backing from early investors in Roblox, Discord, Coupang, Robinhood, and Flexport, Lightyear has raised ~$65M.
Funding
$65M
Customers
Google, Honeywell, Alo Yoga, Palo Alto Networks, Louis Vuitton (400+ enterprises)
Culture
Remote-first, distributed; functional leadership team structure
Is This Role For You?
- You've driven pipeline and revenue growth in B2B SaaS; you speak ROI, not vanity metrics
- You can wear multiple hats: product marketing, paid media, content, and analytics are in your DNA
- You're comfortable building a team from scratch and scaling marketing from good to world-class
- You thrive in ambiguity and move fast; you'd rather iterate and learn than plan perfectly
- You want a CMO-track role with direct CEO visibility and equity upside in a well-funded startup
- You need a fully built-out team day one or prefer hands-off leadership; this is a builder role
- You're brand-only or creative-first; Lightyear needs a data-driven, performance-obsessed marketer
- You've never managed paid media budgets, attribution, or true marketing P&L accountability
- You need remote work flexibility; this role is on-site in NYC (though distributed work is encouraged)
Interview Process
Initial Screening
Conversation with Lightyear recruiter; screen for B2B SaaS experience, pipeline ownership, and analytical mindset
CEO Conversation
Deep dive with CEO on marketing strategy, company vision, and partnership model; alignment check
Case Study / Strategy Exercise
Present your approach to a Lightyear marketing challenge (positioning, channel mix, or campaign strategy)
Functional Leadership Round
Conversation with Sales lead or Product lead on cross-functional collaboration and execution
Offer & Negotiation
Finalize compensation, equity, and start date; customize package to experience and preferences
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.