The Challenge
Leapsome is the AI-powered HR platform trusted by thousands of orgs globally-and 95% of their revenue is marketing-led. You'll architect the next-generation growth engine across North America and EMEA, transforming buyer journey velocity while the company scales from people enablement to comprehensive HR dominance.
Your Mission
Audit and optimize existing demand engine: map current GTM, identify bottlenecks in SAO delivery, and establish baseline KPIs across paid, organic, and intent channels
Design AI-augmented growth framework: prototype automated lead scoring, intent-driven prospecting, and predictive pipeline models using your tech stack
Build cross-functional alignment: align sales, product, and marketing on buyer personas, messaging, and qualification criteria for SMB and Mid-Market segments
Establish revenue accountability: define SAO and qualified pipeline targets for Q1-Q4 2026 with clear ownership and reporting cadence
Launch first AI-native growth loop: deploy autonomous workflow, predictive lead scoring, or intent-driven prospecting at scale; measure lift vs. baseline
Scale pipeline delivery: grow qualified pipeline by 30-40% YoY while maintaining or improving CAC efficiency across channels
Expand GTM to EMEA: adapt North American playbooks for European market, including localized messaging and channel mix for SMB and Mid-Market
Establish growth ops foundation: hire growth ops lead, implement marketing ops stack (CRM, MAP, analytics), and create self-service dashboards for pipeline visibility
KPIs You'll Own
Sales Accepted Opportunities (SAOs)
Monthly/quarterly target for qualified opportunities handed to sales with predictable conversion rates.
Qualified Pipeline Value
Total pipeline generated by marketing attributed to specific campaigns, segments, and channels.
Customer Acquisition Cost (CAC) & Payback Period
Blended CAC across all channels and months-to-payback metric to ensure growth efficiency.
Win Rate & Deal Velocity
% of marketing-sourced opportunities that convert to customers and average sales cycle length.
Expansion Revenue from Existing Customers
Revenue from upsells, cross-sells, and retention driven by lifecycle marketing programs.
Tools & Stack
Your Team
Your Manager
VP of Marketing
Current Team
Likely 2-4 growth marketers, demand gen specialists, and ops support (size TBD by company)
You'll likely hire a Growth Ops Lead and 1-2 demand gen roles within first 6 months to scale
The Package
Salary
$180K-$240K base
Variable
Likely 20-30% bonus tied to SAO and pipeline targets
Equity
Series A company; expect 0.25-0.5% equity package
Remote
On-site in NYC or Berlin (no flexibility implied)
Benefits & Perks
Company Intelligence
Leapsome is an AI-powered HR platform automating and simplifying every stage of the employee lifecycle-onboarding, performance, engagement, development. Trusted by thousands of organizations globally, the company raised $60M Series A from Insight Partners in 2022 and is expanding aggressively into North America and EMEA.
Funding
$60M Series A (March 2022, Insight Partners)
Customers
Thousands of organizations globally
Culture
Mission-driven (make work fulfilling for everyone), high-agency, low-ego, bullish on AI, bias toward execution and clarity
Is This Role For You?
- You've scaled demand gen from $0-$50M+ ARR at a B2B SaaS company and own the metrics (SAOs, pipeline, CAC)
- You're genuinely excited about AI-not just hype-and have experimented with autonomous workflows, intent data, or predictive modeling in production
- You're a strategic operator who can build frameworks AND execute in the weeds; you don't delegate all the work
- You thrive in ambiguity and can architect a growth engine from scratch across multiple geographies and buyer segments
- You have P&L accountability mindset; you measure everything and aren't afraid to kill underperforming channels or campaigns
- You're purely strategic and don't want to get hands-on with tools, data, and day-to-day execution-this role is 60/40 strategy/ops
- You need 100% remote flexibility; both NYC and Berlin offices are on-site expectations
- You're risk-averse or uncomfortable with fast iteration and learning by doing in a scaling startup environment
- You view marketing as a support function rather than a core revenue engine; this company is 95% marketing-led
Interview Process
Screening Call (30 min)
Conversation with recruiter on growth philosophy, demand gen experience, and fit with on-site requirement
Case Study (async or live)
Design a growth strategy for a new SMB or Mid-Market motion at Leapsome; present AI integration ideas
Round with VP of Marketing (60 min)
Deep dive on revenue targets, SAO accountability, team-building, and cross-functional alignment expectations
Round with CMO or Exec (45 min)
Strategic vision for category positioning, global expansion, and long-term growth roadmap
Reference calls
Past direct reports or peer managers on leadership style, execution rigor, and ability to scale teams
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.