The Challenge
Kickoff is flipping healthcare on its head—making elite fitness coaching actually accessible through insurance. You'll own all creative output for a mission-driven healthtech company scaling fast, building the content engine that turns awareness into conversion.
Your Mission
Establish content calendar and production workflow shipping 8-12 assets weekly across video, static, and written formats
Build creative testing framework for paid ads with documented performance baseline across Meta, TikTok, Google
Create 20+ UGC/testimonial video assets from member success stories and coach spotlights
Set up AI-augmented content production pipeline (Claude, Midjourney, video gen tools) reducing production time by 40%
Achieve 3+ hero content pieces with 6-figure+ reach and documented conversion lift to landing pages
Scale freelance team operations with documented briefs, feedback loops, and quality standards reducing revision cycles
Maintain cost-per-asset metrics showing 50%+ improvement in content production efficiency through AI leverage
Build comprehensive swipe file and creative strategy doc informing all paid and organic channel strategy with POV on what performs
KPIs You'll Own
Content Production Velocity
Assets shipped per week across all formats; target 8-12 weekly with documented AI time-savings.
Creative Performance Index
Blended engagement rate, CTR, and conversion rate by content format; ladder to overall CAC improvement.
Cost Per Asset Produced
Production cost (internal + freelance) per finished content piece; track improvement quarter-over-quarter.
Ad Creative Testing Velocity
New creative variations tested per month with documented performance delta; minimum 4-6 new concepts weekly.
Message-Match Conversion Lift
Performance improvement on landing pages when creative messaging aligns tightly with ad copy and positioning.
Tools & Stack
Your Team
Your Manager
Head of Growth
Current Team
You're an IC with freelance editors, designers, and creators as needed
New backfill role for high-velocity creative production
The Package
Salary
$85K-$120K base
Remote
On-site in New York, United States. Full-time.
Benefits & Perks
Company Intelligence
Kickoff is the first platform offering 1-on-1 personal training covered by insurance, combining world-class human coaching with AI-powered tools. The mission: make preventive health accessible to everyone, not just the wealthy. They're solving for clients (real results, minimal out-of-pocket), coaches (stable, high-earning careers), and payers (reduced medical costs).
Culture
Mission-driven, impact-focused, AI-native, no corporate fluff. They want people excited about meaningful change and massive upside.
Is This Role For You?
- You have a portfolio of shipped content—video, ads, social, long-form—that proves creative taste and production chops
- You think quantitatively about content: cost per asset, performance ratios, and ROI; you ship metrics alongside creative
- You're comfortable with AI tools and actively use Claude, ChatGPT, Midjourney, or video gen tools to ship faster
- You can manage freelancers, give clear creative direction, and maintain quality standards while scaling output
- You're excited by healthtech and the mission to make preventive care accessible; mission alignment matters to you
- You're a strategist who talks about content in the abstract—Kickoff wants someone who makes things and ships weekly
- You're not comfortable being hands-on; this is 70% production, 30% process/strategy
- You need extensive hand-holding on tools or creative direction; Head of Growth is your manager, not daily Creative Director
Interview Process
Initial Call
Screening with Growth team on background, portfolio, and fit for high-velocity production role
Portfolio Deep Dive
Walk through your best 5-10 pieces: cost to produce, performance metrics, strategic rationale, what you'd do differently
Creative Brief + Concept
Take-home or live exercise: develop creative concepts for a specific Kickoff channel/product angle; show taste and POV
Head of Growth Conversation
Final conversation with your direct manager on vision, strategy, and your approach to scaling creative output
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.