The Challenge
Kendo Brands (LVMH's innovation engine) is looking for a social leader to own Fenty's cultural presence across TikTok, Pinterest, and X in North America. You'll drive real commerce impact through live shopping, creator collabs, and trend-led storytelling—where social strategy actually moves product.
Your Mission
Audit and reset NA social strategy across TikTok, Pinterest, X—establish content pillars, posting cadence, and platform-specific KPIs with clear baseline metrics
Build and onboard the NA social team; define roles, approval workflows, and escalation paths for real-time cultural moments
Launch first integrated campaign across social + TikTok Shop featuring creator partnerships; track engagement, conversion, and community sentiment
Map existing content performance data; identify top-performing creators, content formats, and hook patterns to inform Q2 planning
Grow TikTok following by 25-40% YoY while maintaining engagement rate >3.5%; establish Fenty as a top beauty brand in cultural moments
Scale TikTok Shop revenue contribution to social channel; define and hit LTV targets for creator-led live shopping events
Develop and operationalize a real-time content playbook; reduce time-to-post for viral moments from 48h to <12h
Create a global social insights playbook; feed NA learnings back to global team with monthly trend reports and creative recommendations
KPIs You'll Own
TikTok Shop Conversion Rate
Track % of social traffic that converts to purchase; benchmark against industry standards and optimize creator/content mix
Engagement Rate by Platform
Monitor likes, comments, shares as % of followers; target platform-specific benchmarks (TikTok >3.5%, Pinterest >1.2%, X >0.8%)
Follower Growth & Retention
YoY growth % and monthly churn; establish realistic targets per platform and tie to content quality/frequency
Creator ROI
Revenue generated per creator partnership divided by total spend; track cost-per-sale and lifetime value of creator-sourced customers
Share of Voice in Beauty Category
Benchmark Fenty mentions vs competitors across platforms; track sentiment and cultural relevance score
Tools & Stack
Your Team
Your Manager
NA Marketing Director
Current Team
Implied existing NA social team (size/structure TBD—likely 2-4 content creators, community managers, analysts)
Backfill or expansion role; title suggests vacant leadership position
The Package
Salary
$127K-$159K base
Variable
Annual performance bonus (amount TBD)
Remote
On-site, San Francisco, CA; limited remote eligibility (2 weeks/year work-from-anywhere + December shutdown week)
Benefits & Perks
Company Intelligence
Kendo Brands is LVMH's innovation lab for next-gen beauty—home to Fenty Beauty, Fenty Skin, Ole Henriksel, and emerging brands. Based in San Francisco, Kendo combines product excellence with direct-to-consumer and retail partnerships to define the modern beauty industry.
Funding
LVMH-backed (private)
Customers
Sephora, selective retailers, direct-to-consumer via Fenty Beauty DTC
Culture
Entrepreneurial 'Can Do' spirit; emphasis on storytelling, diversity & inclusion, resilience, and creative risk-taking
Is This Role For You?
- You've managed 7+ figure social budgets and can tie content directly to sales/conversion metrics—not vanity metrics
- You live and breathe TikTok culture; you know the difference between a trend that sticks and one that flops in 48h
- You're comfortable owning strategy AND being hands-on—drafting briefs one hour, jumping into a real-time moment the next
- You've scaled creator partnerships at scale; you know how to negotiate, brief, and measure ROI beyond engagement
- You think social is just 'posting pretty pictures'—this role demands commerce literacy and revenue accountability
- You need remote flexibility; Kendo's SF culture and real-time collaboration demands on-site presence
- You're uncomfortable with ambiguity; you'll inherit an evolving strategy and need to drive clarity in real-time
Interview Process
Recruiter Screen
Confirm social media background, TikTok fluency, and commerce/growth experience (30 min)
Marketing Director conversation
Discuss NA social strategy vision, team structure, and alignment with global Kendo brand positioning (45 min)
Case study / strategy exercise
Present a real or hypothetical campaign; walk through strategy, tactics, metrics, and creator selection (async or live)
Team panel
Meet with content leads, analytics, and possibly a creator partner; assess collaboration style and platform-specific knowledge
Interested in this role?
Apply now and hear back within days, not weeks.
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