VP B2B Marketing

Accountabilities:

• Lead the enterprise B2B marketing strategy with a focus on pipeline generation, revenue growth, and market expansion across multiple buyer segments

• Drive AI-first transformation across marketing operations using automation, predictive analytics, segmentation, and intelligent campaign orchestration

• Own and optimize demand generation programs across paid, owned, earned, and partner channels with measurable revenue impact

• Lead account-based marketing (ABM) strategy leveraging AI-driven targeting, personalization, and multi-channel orchestration

• Oversee product marketing, content marketing, sales enablement, and partner marketing to ensure consistent positioning and messaging

• Direct website strategy, digital experience optimization, SEO/SEM, and conversion rate improvement initiatives

• Lead events, trade shows, webinars, and executive forums to strengthen market presence and brand authority

• Establish KPIs, attribution models, and performance frameworks tied directly to pipeline and revenue outcomes

• Partner with Sales, Revenue Operations, Product, and Technology teams to align go-to-market execution and funnel optimization

• Build and lead a high-performing marketing organization, including hiring, coaching, performance management, and capability development

Requirements:

• 15+ years of marketing experience, including 10+ years in B2B or B2B2B environments with complex multi-stakeholder ecosystems

• Proven experience leading large-scale marketing organizations and “teams of teams” in high-growth or transformation settings

• Strong background in demand generation, ABM, digital marketing, and revenue marketing strategy

• Deep expertise in AI-enabled marketing technologies, martech ecosystems, and marketing automation platforms

• Strong understanding of CRM systems, attribution models, funnel analytics, and performance optimization

• Experience in healthcare, benefits, retirement, or related industries is highly preferred

• Proven ability to design and scale data-driven, digital-first marketing operations

• Strong executive presence with excellent communication, storytelling, and stakeholder influence skills

• Experience leading omni-channel campaigns across digital, events, partner, and field marketing channels

• Strong analytical mindset with the ability to translate data into strategic decisions and business outcomes

• Experience working with tools such as Salesforce, 6sense, marketing automation platforms, and analytics solutions

• Ability to lead through transformation, ambiguity, and rapid organizational change

Benefits:

• Competitive executive compensation ranging from $219,500 to $296,500 per year

• Remote-first work flexibility with occasional travel (20-30%)

• Comprehensive health, dental, vision, life, and disability insurance coverage

• Retirement plan with company support

• Opportunity to lead enterprise-wide marketing transformation in a high-impact organization

• Strong executive visibility and direct partnership with senior leadership teams

• High autonomy in shaping marketing strategy, systems, and organizational design

• Exposure to advanced AI-driven marketing technologies and modern martech ecosystems

• Leadership role with significant influence on revenue, growth strategy, and market positioning

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