Marketing Campaigns and Programs Associate

Accountabilities

- Own the end-to-end execution of webinar programs, including hosted events and third-party webinars with partners and sponsored-content vendors.

- Identify, evaluate, and manage external webinar vendors and partners, including negotiating terms, coordinating deliverables, and monitoring lead delivery.

- Recruit and coordinate internal and external speakers, including customers, partners, field technical leaders, and product experts.

- Prepare speakers and manage event run-of-show documents, rehearsals, schedules, and live webinar logistics.

- Oversee webinar platform setup, registration pages, follow-up nurture campaigns, and the handoff of on-demand content.

- Develop and coordinate promotional campaigns across email, social media, and paid digital channels in collaboration with demand generation, content, and creative teams.

- Build promotional plans and timelines designed to increase registrations and attendance among target audiences and support pipeline objectives.

- Coordinate with sales, sales development representatives (SDRs), and field marketing teams to align post-webinar follow-up with account priorities and pipeline opportunities.

- Track and report program performance, including registrations, attendance, engagement, pipeline contribution, and cost per outcome.

- Translate campaign data into actionable insights and recommendations to improve future programs.

- Develop repeatable playbooks, workflows, and processes to operationalize and scale successful demand generation initiatives.

- Support additional marketing campaigns and growth marketing programs as needed.

Requirements:

- 1-2 years of experience in B2B marketing, demand generation, campaign management, or a related field.

- Hands-on experience managing webinar programs, including hosted and/or third-party events, from planning through promotion and follow-up.

- Experience promoting marketing programs through email, social media, and paid digital channels.

- Ability to measure and report on campaign performance, using data to evaluate results and recommend improvements.

- Strong project management and organizational skills, with the ability to manage multiple programs, deadlines, and stakeholders simultaneously.

- Excellent written and verbal communication skills.

- Demonstrated ability to collaborate across marketing, content, product marketing, sales, and external partner teams.

- Comfortable working in a fast-paced, cross-functional environment that combines creativity with accountability.

- Creative and proactive approach to developing scalable demand generation programs through process improvements, automation, and testing.

- Ability to take ownership of projects, manage execution details, and maintain focus on measurable outcomes.

Nice to have:

- Experience in B2B technology, SaaS, or developer-focused growth marketing.

- Previous experience in a fast-paced business environment.

- Familiarity with broader growth marketing programs and campaign management.

- Interest in artificial intelligence, DevOps, and software delivery technologies.

Benefits:

- Annual salary range: $79,000-$97,000 USD.

- Comprehensive healthcare benefits.

- Flexible Spending Account (FSA).

- Flexible work schedule.

- Employee Assistance Program (EAP).

- Flexible Time Off.

- Parental leave.

- Monthly internet reimbursement.

- Monthly, quarterly, and annual social and team-building events.

- Fully remote work within the United States.

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