The Challenge
J.Jill is a Boston-based women's lifestyle brand with 200+ stores expanding aggressively into new markets and customer acquisition. You'll own the full performance marketing engine—paid search, affiliate, and display—managing six-figure budgets and driving measurable CAC and ROI improvements across channels.
Your Mission
Audit and optimize all active Paid Search campaigns (Google and Bing) with focus on ROAS by channel and seasonal product alignment
Conduct full affiliate program audit; map top 50% of partners and identify 3-5 commission/incentive optimization opportunities
Establish weekly performance dashboard tracking CAC, ROAS, and budget pacing vs. forecast across all three channels
Kick off 2-3 high-impact tests (new audience segment, creative refresh, channel mix shift) with clear success metrics
Scale top-performing Paid Search segments by 25-40% while maintaining or improving ROAS targets; implement DemandGen/YouTube automation
Grow affiliate revenue contribution by 15-20% through strategic recruitment of high-intent publishers and tier-based commission structure
Optimize Display creative and placements via Live Intent partnership; achieve 20% improvement in CTR and CPC efficiency
Deliver quarterly business reviews with executive summary of channel performance, learnings, and budget recommendations; establish annual growth roadmap
KPIs You'll Own
Customer Acquisition Cost (CAC)
Target CAC by channel; track payback period against customer lifetime value.
Return on Ad Spend (ROAS)
Revenue generated per dollar spent; primary KPI for Paid Search, Affiliate, and Display optimization.
New Customer Count
Monthly/quarterly new customer acquisition targets across all performance channels.
Budget Variance
Actual spend vs. forecasted spend; daily/weekly tracking to ensure on-target pacing.
Affiliate Program ROI
Revenue from affiliate channel divided by total affiliate costs (commissions, fees, incentives).
Tools & Stack
Your Team
Your Manager
Not specified; likely VP or Director of Performance Marketing or Digital Marketing
Current Team
Performance marketing team (size not specified); collaborate with brand, creative, merchandising, analytics, and retail teams
Backfill or new role not specified
The Package
Salary
$95K-$120K base
Variable
Bonus eligible
Remote
Flexible hybrid work arrangements; on-site in Quincy, MA with office amenities (café, fitness center, free parking, Red Line shuttle)
Benefits & Perks
Company Intelligence
J.Jill is a women-led, Boston-based lifestyle brand with 200+ stores nationwide, designing thoughtful apparel and accessories for women. The company operates as an omnichannel retailer and is in an active growth phase, expanding footprint and customer acquisition.
Customers
Women seeking accessible, quality lifestyle apparel and accessories
Culture
Keep it simple, make it matter—supportive culture with emphasis on bold thinking and measurable impact
Is This Role For You?
- You've managed $500K+ annual media budgets across multiple performance channels (Paid Search, Affiliate, Display) at scale
- You're fluent in Google Ads platforms (Pmax, DemandGen, YouTube) and can read/optimize at the campaign and audience level
- You obsess over data: you build forecasts, track daily pacing, and communicate insights clearly to non-marketing stakeholders
- You thrive managing external partners (agencies, affiliate networks) while owning channel strategy end-to-end
- You're energized by omnichannel retail dynamics and understand how digital performance programs drive store traffic and overall brand growth
- You're uncomfortable with hands-on campaign management; you prefer pure strategy or high-level oversight only
- You need full remote flexibility; this role is hybrid/on-site in Boston
- You lack direct Paid Search or affiliate platform experience; this is not an entry-level role
Interview Process
Phone Screen
Recruiter conversation covering background, performance marketing experience, and channel expertise
Hiring Manager Interview
Deep dive on past performance marketing results, budgets managed, and specific channel optimizations; expect case questions
Cross-Functional Panel
Interviews with analytics, merchandising, or brand stakeholders to assess collaboration fit and understanding of omnichannel dynamics
Possible Exercise or Discussion
Real-world scenario on budget allocation, channel mix decisions, or affiliate optimization strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.