The Challenge
Invivyd is a biotech company reshaping digital engagement for healthcare professionals and patients. You'll own their digital and social strategy across HCP, consumer, and patient channels—building compliant, high-impact campaigns that drive real business results.
Your Mission
Audit current digital and social presence; identify compliance gaps and optimization opportunities across all HCP and consumer/patient channels
Develop and present comprehensive digital marketing strategy aligned with brand objectives and regulatory requirements
Establish agency partner relationships and workflows; create streamlined promotional review process documentation
Launch 2-3 priority digital activations (paid, social, email) and establish baseline performance metrics
Execute full product launch digital plan with integrated HCP and consumer/patient campaigns meeting all compliance checkpoints
Optimize paid advertising, SEO, and social campaigns; demonstrate 20%+ improvement in engagement and conversion metrics
Build and scale HCP and consumer influencer programs; track ROI and refine targeting based on performance data
Establish quarterly business reviews with agency partners; present performance analysis and strategic recommendations to leadership
KPIs You'll Own
Digital Campaign Conversion Rate
Track HCP engagement, patient sign-ups, and consumer interactions across paid, organic, and email channels.
Paid Media ROI
Measure return on advertising spend across display, social, and search campaigns.
Social Media Engagement Rate
Monitor reach, impressions, clicks, and community growth across all social platforms.
Email Performance Metrics
Track open rates, click-through rates, and conversions for segmented HCP and consumer campaigns.
Brand Awareness Lift
Measure aided and unaided brand recall among target HCP and consumer audiences.
Regulatory Compliance Score
100% compliance rate on all promotional review processes; zero regulatory violations.
Tools & Stack
Your Team
Your Manager
Director of Marketing
Current Team
HCP marketing team, consumer/patient marketing team, cross-functional partners (legal, regulatory, creative, media planning agencies)
Backfill or new role (unclear from posting)
The Package
Salary
$144K-$192K base
Variable
Annual short-term incentive (bonus/sales incentive)
Equity
Annual long-term incentive (equity)
Remote
On-site in New Haven, CT (30% in-office presence required); Northeast location preferred
Benefits & Perks
Company Intelligence
Invivyd is a biotech company focused on healthcare innovation and digital engagement strategies for HCP, consumer, patient, and community audiences. They operate in the pharma/biotech space with emphasis on compliant, strategic digital marketing.
Customers
Healthcare professionals, patients, consumers, patient communities
Culture
Inclusive, welcoming environment committed to diversity and belonging
Is This Role For You?
- You have 5+ years marketing experience with 3+ years hands-on digital and social marketing in pharma, biotech, consumer health, or OTC
- You're fluent in pharmaceutical advertising regulations and can navigate complex promotional review processes
- You love owning strategy end-to-end: from campaign development to agency management to performance optimization
- You're based in or willing to relocate to the Northeast and can commit to 30% in-office time in New Haven
- You work best with agency partners and cross-functional teams in matrixed, fast-paced environments
- You need fully remote work—this requires 30% in-office presence in New Haven, CT
- You have no pharma/biotech marketing experience or don't understand regulatory compliance requirements
- You're uncomfortable managing multiple agencies and projects simultaneously in a regulated industry
- You're looking for a pure specialist role; this is a broad ownership position requiring strategy + execution
Interview Process
Initial Screening
Recruiter phone call to confirm pharma experience, regulatory knowledge, and interest in on-site requirement
Hiring Manager Interview
Director of Marketing discusses digital strategy, agency management, and past campaign performance
Cross-functional Panel
Conversation with HCP and consumer marketing teams, legal/regulatory partners on compliance knowledge
Case Study/Project Discussion
Walk through a past digital campaign you led: strategy, execution, results, regulatory challenges
Offer Stage
Final compensation and start date discussion with hiring manager
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.