The Challenge
Gong is the Revenue AI operating system trusted by 5,000+ companies. You'll own paid social strategy across LinkedIn and Meta to drive inbound pipeline and accelerate deal velocity for one of enterprise SaaS' fastest-growing platforms.
Your Mission
Audit current LinkedIn and Meta campaigns; identify optimization gaps and establish baseline ROAS, pipeline contribution, and stage-level conversion metrics
Build full-funnel segmentation strategy (awareness → MOFU → BOFU) aligned to account and expansion priorities with segment teams
Launch 3-5 test-and-learn campaigns across audiences and creative frameworks; document learnings and recommend scaling winners
Establish reporting cadence and dashboard infrastructure to track paid social contribution to pipeline, velocity, and revenue impact
Scale winning campaign structures to generate 25%+ month-over-month pipeline growth from paid social
Reduce cost-per-qualified-lead by 15-20% through advanced audience targeting and creative optimization across platforms
Execute cross-channel integration strategy with demand gen, content, and sales teams to align messaging and measure full-funnel impact
Lead quarterly strategy reviews with Growth leadership; present insights on platform trends, competitive positioning, and budget allocation recommendations
KPIs You'll Own
Pipeline Contribution
Monthly attributed pipeline value generated from paid social campaigns across all stages (top, middle, bottom funnel).
Cost Per Qualified Lead (CPQL)
Total paid social spend divided by qualified leads, benchmarked against target CAC and segment-level economics.
ROAS (Return on Ad Spend)
Revenue attributed to paid social divided by total ad spend; tracked by platform, audience segment, and campaign stage.
Conversion Velocity
Time from lead source (paid social) to SQL, opportunity, and closed-won; measures campaign quality and segment fit.
Creative Performance Index
Engagement, CTR, and conversion rates by creative variant; identifies winning messaging frameworks and assets.
Tools & Stack
Your Team
Your Manager
Director of Growth
Current Team
Growth Marketing team (size not specified)
New role to scale paid social programs
The Package
Salary
$130K-$160K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Gong is a Revenue AI Operating System powering 5,000+ enterprise companies with AI-driven insights, workflow automation, and sales intelligence. Built on the Gong Revenue Graph, the platform unifies data and enables revenue teams to observe, guide, and act on customer interactions at scale.
Customers
5000+
Culture
Innovative, fast-moving, transparent, ambitious—every team member has visible impact and opportunity to grow.
Is This Role For You?
- You've owned paid social campaigns end-to-end and can speak fluently about audience segmentation, creative testing, and ROAS optimization
- You're comfortable working with agency partners and can set clear briefs, iterate quickly, and hold teams accountable to performance targets
- You thrive in data-driven environments and love building dashboards, synthesizing insights, and telling stories with numbers
- You're hungry to work at a fast-scaling B2B SaaS company where marketing directly moves the revenue needle
- You're hands-off—this role demands hands-on campaign management, testing, and optimization across platforms
- You lack 5+ years of direct B2B paid social experience or can't speak confidently about LinkedIn and Meta nuances
- You prefer remote work—this is on-site in NYC
Interview Process
Recruiter screening
Alignment on experience, career goals, and paid social background (15-20 min)
Marketing manager interview
Deep dive on campaign strategy, optimization mindset, and cross-functional collaboration (30 min)
Director of Growth interview
Strategic fit, reporting relationship alignment, and growth vision (30 min)
Case study / take-home
Evaluate campaign strategy, audience segmentation, or dashboard/reporting design (optional)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.