The Challenge
EMERGING BLUE is a design-driven consumer brand scaling fast and needs someone to own all paid media acquisition across 8+ channels. You'll drive revenue through Meta, Google, TikTok, Pinterest, and emerging platforms while balancing creative storytelling with relentless optimization.
Your Mission
Audit existing paid media spend across all channels (Meta, Google, TikTok, Pinterest) and identify 20%+ efficiency gains within first 30 days
Build automated daily/weekly performance dashboards in GA4 + meta reporting tools to track ROAS, CPA, and CAC by channel
Launch 3 new creative testing frameworks (audience, messaging, landing page variants) across top 2-3 channels with clear winning metrics
Document affiliate + influencer partnership performance and establish baseline benchmarks for Q1 optimization
Grow e-commerce revenue by 25-40% YoY through paid acquisition while maintaining or improving blended ROAS above 3.5x
Expand into 2-3 emerging channels (Reddit, streaming platforms, new TikTok formats) and prove unit economics within 4-5 weeks
Build and train Digital Analytics Associate on campaign setup, optimization protocols, and reporting cadence
Execute 4+ integrated campaigns aligned with marketing calendar, each with clear creative testing and cross-channel attribution
KPIs You'll Own
Blended ROAS (Return on Ad Spend)
Total revenue attributed to paid media divided by total ad spend across all channels—your north star for profitability.
Customer Acquisition Cost (CAC)
Total paid media spend divided by new customers acquired; track by channel and creative variant to optimize spend allocation.
Conversion Rate by Channel
Percentage of paid traffic converting to purchase; measure daily to identify platform-specific optimization opportunities.
Cost Per Acquisition (CPA)
Total ad spend divided by conversions; primary lever for budget reallocation across paid search, social, and display.
Click-Through Rate (CTR) & Creative Performance
Ad engagement metric to validate creative messaging and audience targeting; track A/B test winners weekly.
Tools & Stack
Your Team
Your Manager
Not specified—likely CMO or VP Marketing
Current Team
Co-managing 1 Digital Analytics and Performance Associate; cross-functional alignment with CRM, organic social, influencer, brand, creative, and retail teams
Backfill or new growth hire
The Package
Salary
$95K-$130K base
Remote
On-site, 5 days/week in New York, NY headquarters
Benefits & Perks
Company Intelligence
EMERGING BLUE is an independent, design-driven consumer brand recognized for quality, craftsmanship, and innovation. Since founding, they've grown into a dynamic, culturally relevant organization scaling both D2C e-commerce and retail presence.
Culture
Fast-paced, collaborative, mission-driven. Team members own their roles and contribute meaningfully to building a globally recognized brand.
Is This Role For You?
- You've scaled paid media budgets ($500K+/year) across 4+ channels in D2C/e-commerce and can prove it with ROAS, CAC, and cohort data
- You're obsessive about creative testing—you run 15+ A/B tests monthly and know which variables (audience, copy, design, landing page) move the needle
- You balance spreadsheets with storytelling: you can optimize a campaign to death AND collaborate with brand teams to make ads people actually want to click
- You're self-directed and entrepreneurial—you spot trends in search/social data and propose new channels before your boss asks
- You love on-site culture and thrive in fast-paced, collaborative environments where you're accountable for revenue
- You need remote flexibility; this is 5 days/week in NYC—non-negotiable
- You're a generalist marketer who dabbles in paid media; this role requires deep, hands-on expertise across multiple platforms and proven budget ownership
- You can't balance brand voice with performance metrics or you default to gut feels over data-driven optimization
Interview Process
Phone Screen
30 min with recruiter: background, D2C experience, paid media platforms, ROAS/CAC examples
Performance Marketing Deep Dive
60 min with hiring manager: walk through a campaign you optimized (targeting, creative, budget decisions), discuss your testing framework, ROAS benchmarks, and channel mix philosophy
Case Study / Challenge
Either live or asynchronous: optimize a low-performing paid social campaign (provided data) or propose a new channel strategy for Q1
Team Collaboration Round
30-45 min with Creative + Analytics leads: discuss how you'd partner with them, feedback loop, integrated campaign execution
Final Interview
With CMO/VP Marketing: cultural fit, brand vision alignment, growth expectations, compensation negotiation
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Corporate Marketing Manager
Propark Mobility • Anywhere
Part-Time Marketing Manager for Real Estate Agent
Upwork • Anywhere
Marketing Manager, Treatment Planning (Remote US)
591x Varian Medical Systems, Inc. • Anywhere
Manager/Senior Manager, Digital Marketing
BridgeBio Pharma • Anywhere
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.