The Challenge
e.l.f. Beauty just hit $1B in revenue with 26 consecutive quarters of growth—and they're the fastest-growing mass cosmetics brand in the top 5. You'll own the CRM engine that keeps customers engaged across email, SMS, and push, learning lifecycle marketing at scale.
Your Mission
Master Braze and GA4 dashboards; independently track and document performance for 8-12 monthly campaigns across all three channels
Build a best-practice research deck on CRM trends (segmentation, personalization, compliance) and deliver 2-3 actionable recommendations to the team
Own the QA workflow for email/SMS/push briefs; reduce campaign errors by catching 100% of content and technical issues before developer handoff
Update weekly and monthly engagement reports with clean data; identify and flag 3+ performance trends for the broader team
Lead end-to-end performance analysis for Q3 campaigns; present monthly insights to leadership with clear channel winners and optimization opportunities
Refresh the best-practice deck quarterly with new industry insights; pitch at least one major CRM strategy improvement based on your research
Mentor process: document all CRM workflows and campaign templates so future interns/hires can ramp 40% faster
Contribute to 2-3 larger GTM initiatives; support A/B test setup, audience segmentation validation, or lifecycle funnel optimization
KPIs You'll Own
Campaign Performance Tracking (Open Rate, CTR, Conversion)
Monitor email, SMS, and push performance weekly; document trends and deviations vs. benchmarks across all three channels.
Campaign Delivery & Timeline Adherence
Track on-time delivery of monthly briefs to development; measure QA defect catch rate before developer handoff.
Engagement Reporting Accuracy
Ensure 100% accuracy in weekly/monthly/quarterly reports pulled from Braze and GA4; flag data anomalies early.
Best-Practice Research Impact
Measure adoption of research recommendations; track whether 2+ insights are operationalized into live campaigns by Q3.
Tools & Stack
Your Team
Your Manager
CRM Team Lead (not specified)
Current Team
Digital GTM & CRM team; cross-functional with email developers, analytics, and product marketing
New role (summer internship backfill)
The Package
Salary
$18K-$24K (12-week summer internship, estimated $15-20/hr for 2026 market)
Remote
On-site in Oakland, CA (100% in-office)
Benefits & Perks
Company Intelligence
e.l.f. Beauty is a $1B+ revenue beauty powerhouse (2025) and the #2 mass cosmetics brand in the US. Multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People, Keys Soulcare, and Naturium. Known for clean, cruelty-free beauty at accessible price points with 26 consecutive quarters of net sales growth.
Founded
2004
Customers
Mass-market consumers; #2 position in US cosmetics
Culture
Direct, high-performance, data-driven; hybrid work culture (3 in-office, 2 remote for FT employees); emphasis on total compensation and team care
Is This Role For You?
- You're a rising junior/senior who lives and breathes CRM, email marketing, or lifecycle data—this is your summer to prove it at scale
- You're comfortable with spreadsheets, SQL-like thinking, and turning raw metrics into stories for non-technical stakeholders
- You're already familiar with Braze, GA4, or similar tools—or you're genuinely excited to master them in 12 weeks
- You want to see your work impact real revenue; e.l.f.'s $1B business means your CRM optimizations move the needle
- You thrive in fast-paced, collaborative environments and aren't afraid to ask questions and own deliverables
- You need remote flexibility—this role is 100% on-site in Oakland for the full 12 weeks
- You're not a rising junior/senior (must be enrolled in relevant degree program)
- You prefer creative/strategic work over execution and data; this is 60% hands-on campaign ops, 40% analysis and research
- You're uncomfortable with ambiguity or need heavy hand-holding; the team expects self-starters who can own small projects end-to-end
Interview Process
Application Review
Resume, transcript, and cover letter screening; focus on CRM interest, analytical skills, and tool familiarity
Phone Screen
Conversation with CRM manager or recruiter about your marketing background, why CRM excites you, and availability for full June 1–Aug 21 commitment
Take-Home Challenge (likely)
Analyze sample campaign data or research CRM trend; synthesize insights in a brief deck or doc. Shows analytical chops and communication.
Final Interview
Panel with CRM team; discuss challenge, ask detailed questions about daily workflows, and assess culture fit and learning mindset
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.