Associate Manager, Growth Marketing, WSJ

About the Role We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ. You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday). You Will: • Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email). • Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV. • Prepare performance reports and share actionable insights with senior leadership to guide forecasting and strategic decisions. • Manage relationships with internal stakeholders (eg. Subscription Strategy, Marketing Ops, Product, Audience) including pricing strategy, campaign setup and ongoing optimization. • Conduct A/B and multivariate testing across landing pages and audience segments. You Have: • 5+ years of experience in performance or acquisition marketing, ideally within a subscription or DTC business model. • Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience preferred. • Experience with web analytics and data visualization tools (GA4, Adobe, Looker, Tableau, etc.). • Proven ability to analyze data, identify insights, and make strategic decisions. • Strong project management and cross-functional collaboration skills. • Excellent written and verbal communication abilities. • Experience with subscription or membership-based products is highly desirable. Our Benefits • Comprehensive Healthcare Plans • Paid Time Off • Retirement Plans • Comprehensive Medical, Dental and Vision Insurance Plans • Education Benefits • Paid Maternity and Paternity Leave • Family Care Benefits • Commuter Transit Program • Subscription Discounts • Employee Referral Program Learn more about all our US benefits Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations. Business Area: Dow Jones - Marketing Job Category: Marketing & Product Management Union Status: Union role Base Pay Range: $90,000 - $110,000 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors. For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions. For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees. Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. Req ID: 52394