The Challenge
Contentsquare is the experience intelligence platform powering digital journey optimization for enterprise customers. You'll own the revenue marketing strategy that bridges sales and marketing, turning regional priorities into pipeline growth through ABM, field campaigns, and integrated demand programs.
Your Mission
Map regional strategic accounts and co-develop ABM playbooks with RVPs/AEs; establish baseline metrics on pipeline contribution
Execute 2-3 integrated regional campaigns across digital, field, and SDR channels; track MQL-to-S1 conversion rates by segment
Launch sales enablement cadence: weekly ROI updates, messaging collateral, and field activation playbooks aligned to regional targets
Audit funnel performance gaps (MQL → Opp → Close) and recommend 3-5 optimization priorities with estimated pipeline impact
Deliver $5M+ net-new pipeline from ABM and regional marketing programs; report closed-won attribution by campaign
Execute 4+ regional field events end-to-end with post-event ROI analysis; optimize nurture sequences based on attendance data
Scale direct mail strategy across 2-3 priority segments with A/B testing; measure response rates and pipeline velocity
Build monthly revenue operations dashboard tracking funnel health, campaign performance, and win/loss analysis by ICP/use case
KPIs You'll Own
Pipeline Generated
New pipeline dollars attributed to revenue marketing programs, tracked monthly and reported to RVPs.
MQL-to-S1 Conversion Rate
Percentage of marketing-qualified leads advancing to sales stage 1; target by segment and campaign.
ABM Account Engagement
Percentage of strategic accounts engaged through ABM initiatives; measured by touches, content consumption, and meeting booked.
Campaign ROI
Revenue influenced divided by campaign spend; calculated across digital, field, and direct mail channels.
Field Event Attendance-to-Opp Rate
Percentage of event attendees that convert to sales opportunities within 30 days post-event.
Sales Enablement Adoption
Usage rates of marketing collateral, newsletters, and field activations by AEs; tracked via SFDC and email metrics.
Tools & Stack
Your Team
Your Manager
VP or Director of Revenue Marketing (likely reports to CMO/VP Marketing or Sales Operations leadership)
Current Team
Cross-functional: Demand Gen team, Sales Development, Regional Account Executives (RVPs), Marketing Operations, Content team
New hire role; backfill or expansion for regional revenue marketing coverage
The Package
Salary
$95K-$125K
Remote
On-site (New York, NY), no remote flexibility mentioned
Benefits & Perks
Company Intelligence
Contentsquare is a global leader in experience intelligence and digital journey analytics. The SaaS platform helps organizations understand customer behavior at scale. 500+ employees across 15 offices worldwide, serving enterprise customers in multiple verticals.
Team Size
500+
Customers
Enterprise organizations across multiple verticals using experience analytics
Culture
Daring, understanding, deliberate team focused on making the complex simple for customers and each other.
Is This Role For You?
- You've owned revenue marketing or ABM strategy at a B2B SaaS company and understand pipeline metrics cold
- You thrive as a sales partner, translating regional priorities into executable marketing plans with clear ROI
- You're equally comfortable with Marketo automation, SFDC data hygiene, and hands-on event logistics
- You want a manager-level role with strategic impact, not a coordinator sitting in Marketing operations
- You need remote flexibility or work-from-home days; this role is on-site in New York
- You're a demand gen specialist uncomfortable with direct sales partnership and sales enablement work
- You prefer operating independently without cross-functional collaboration and accountability to revenue targets
Interview Process
Phone Screen
Recruiter conversation on background, SaaS and ABM experience, and regional sales partnership examples.
Manager Interview
Hiring manager (likely VP/Director of Revenue Marketing or Sales Operations) discusses strategy, funnel optimization, and campaign execution approach.
Case Study / Work Sample
Present a past ABM or regional campaign execution; discuss pipeline impact, metrics, and lessons learned.
Stakeholder Panel
Meet with RVPs, AEs, and Demand Gen leads to assess sales partnership fit and cross-functional collaboration style.
Final Round / Executive Alignment
Conversation with CMO, VP Sales, or Chief Revenue Officer on strategy and scaling revenue marketing impact.
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