Product Manager II, Growth - Notifications

If you think notifications are just messages, this job will expose the gap in your thinking. Coinbase needs someone who can make every channel more relevant, without wearing users out.

What the role really is

You own the notifications platform across push, in-app, and email. The job is to balance platform investment with growth experiments, then use evidence to make messages more useful and timely.

What you'll do

• Set the roadmap for the notifications platform across push, in-app, and email.
• Run experiments on timing, content, and channel choice.
• Work with Engineering, Data Science, and Marketing on relevance models and targeting.
• Improve activation, engagement, and retention while reducing notification fatigue.
• Shape platform architecture for new channels, audience segmentation, and real-time personalization.

What they want

• 5+ years in product management, including 2+ years in growth, engagement, or lifecycle products serving 1M+ users.
• Experience shipping ML-powered personalization and working with data science teams on model development and evaluation.
• Strong experimentation skills, from designing tests and defining success metrics to interpreting results.
• Experience owning a multi-channel messaging or notifications platform, including deliverability, opt-in rates, and frequency management.
• SQL fluency and a habit of finding your own insights from data.
• Responsible use of generative AI, with human oversight and measurable improvements to workflow efficiency, cost, and quality.

Why it's interesting

This is a platform role with a direct line to growth. You’ll set how Coinbase communicates with millions of customers, and shape the systems behind personalization across channels.

Salary

$180,370 to $212,200 USD base salary per year. Equity, bonus eligibility, and benefits may also be included.

Location

Remote - USA. Full-time.