Growth.Talent
C

Head of GTM

Captur • New York, United States

Growth MarketingVPOn-siteFull time$180K - $240K
Share
B2B EnterpriseOn-site NYC$180K-$240KSales/GTMAI/MLVP-levelFounder-stage

The Challenge

Captur is the leader in edge ML image recognition with $6M seed funding and validated 150M+ on-device images for enterprise customers like Lime. You'll build their US enterprise GTM motion from scratch, owning seven-figure deals while defining a new category in visual verification for compliance and automation.

Your Mission

First 3 Months
1

Map and validate 3-5 high-value US segments (mobility, logistics, marketplaces, on-demand) with 20+ qualified prospect conversations and clear ICP definition

2

Land first 2-3 enterprise pilot deals worth $100K+ ARR, documenting proof-of-concept outcomes and repeatable validation framework

3

Establish personal sales playbook with discovery framework, demo flow, and qualification criteria that achieves 25%+ close rates on qualified opportunities

4

Build initial case study or customer reference with quantified ROI metrics (speed, cost, accuracy improvements) for category narrative

By 6 Months
1

Close $500K-$750K in new ARR through 4-6 enterprise wins, demonstrating repeatable enterprise sales motion

2

Document and operationalize GTM playbooks (messaging, ICP segments, outbound motions, pricing strategy) ready to hand off to first AE hire

3

Establish 3+ active customer relationships influencing product roadmap with documented requirements for compliance workflows, edge deployment, and governance

4

Define US pricing, packaging, and contract strategy through 15+ customer interactions, feeding into Series A GTM expansion

KPIs You'll Own

Personal ARR

Track new enterprise ARR closed to $1M+ target, breaking down by segment and deal size.

Sales Cycle Length

Measure average time from qualified lead to close, targeting sub-90 days for repeatable velocity.

Close Rate

Monitor percentage of qualified opportunities that convert to pilot/proof-of-concept stage.

Pilot-to-Contract Conversion

Track success rate converting POCs into production contracts with quantified ROI metrics.

Customer Acquisition Cost (CAC)

Calculate blended CAC including your fully-loaded cost against ARR won to validate unit economics.

Segment Validation Score

Rate each US segment by deal frequency, deal size, and sales cycle efficiency to prioritize expansion.

Tools & Stack

Salesforce or PipedriveLinkedIn Sales NavigatorGoogle Analytics or AmplitudeSlackZoom/Google MeetNotion or CodaOutreach or ApolloHubSpot

Your Team

Your Manager

Co-founders / CEO

Current Team

Solutions Engineering and Product teams; small, scaling team

New foundational commercial hire; first dedicated GTM leader before building sales org

The Package

Salary

$180K-$240K

Variable

Expected enterprise commission structure (likely 15-25% of new ARR)

Equity

Early-stage equity grant typical for VP-level hire post-seed

Remote

On-site in New York, US. Full-time.

Benefits & Perks

Equity stake in well-funded AI/ML company
Early founder involvement in strategic direction and fundraising
Direct influence on product roadmap through customer insights
Opportunity to define new enterprise category and build repeatable GTM playbooks from scratch
Top-tier investor backing (recent $6M seed round)

Company Intelligence

Captur is an edge ML image recognition platform enabling real-time, on-device visual verification for enterprise workflows. The company has validated 150M+ images for customers like Lime and recently closed a $6M seed round. They're expanding from mobility into horizontal use cases across logistics, marketplaces, and on-demand apps.

Team Size

Small, rapidly scaling team

Funding

$6M seed (recent)

Customers

Lime, enterprise mobility/logistics/marketplace platforms

Culture

Founder-led, builder mentality, ambiguity-tolerant, customer-obsessed

Is This Role For You?

For You If
  • You've closed 6-7 figure enterprise deals and thrive owning full sales cycles end-to-end from prospecting to contracting
  • You're a builder-seller who moves fast, experiments ruthlessly, and translate customer feedback into GTM strategy
  • You have experience in B2B enterprise sales for AI/ML, developer tools, or infrastructure products—or adjacent verticals like logistics/mobility tech
  • You want equity upside and founding-team influence in a pre-Series A company defining a new category
  • You enjoy ambiguity, data-driven decision-making, and taking ownership of outcomes without a playbook
Won't Work If
  • You need a pre-built sales team, infrastructure, and playbook—this is greenfield GTM building
  • You're uncomfortable with aggressive quotas ($1M+ ARR personal target) or uncertain revenue timing in early-stage
  • You've primarily worked in inbound, low-touch, or SMB sales—this is complex enterprise with 90+ day cycles
  • You're risk-averse about joining pre-Series A with unproven US GTM motion

Interview Process

1

Initial call with founder/CEO

Discuss your enterprise sales background, category-creation experience, and approach to building GTM playbooks. Expect questions on specific deal wins and how you'd structure discovery in new markets.

2

Deep dive on GTM strategy

Walk through your hypothesis for Captur's US segments, messaging angles, and ideal customer profiles. Bring a 30-day plan outline.

3

Customer reference calls

Speak with 1-2 early Captur customers or prospects to understand product fit, sales motions, and market feedback firsthand.

4

Founder panel or team meeting

Meet Solutions Engineering and Product leads to align on collaboration model, customer feedback loops, and product influence expectations.

5

Final offer discussion

Negotiate compensation, equity, and explicit 6-month milestones tied to first AE hire and Series A expansion readiness.

Interested in this role?

Apply now and hear back within days, not weeks.

Get alerts for growth marketing jobs

Weekly email. Unsubscribe in one click.

About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
Browse all Growth Marketingjobs →
Head of GTM at Captur (180K-240K USD) | Growth.Talent | Growth.Talent