The Challenge
Lilly's TuneLab is democratizing drug discovery by giving early-stage biotech access to $1B+ worth of proprietary AI/ML models. You'll build the ecosystem that turns that capability into adoption—finding founders, activating users, and turning contributions into network effects.
Your Mission
Map the early-stage biotech landscape and identify top 50 priority startups, VCs, and research groups for TuneLab targeting
Execute launch campaign reaching 100+ qualified biotech founder prospects with personalized TuneLab value props
Build onboarding playbook and activate first 20 users with tracked activation metrics (login frequency, model usage)
Establish partnership framework with 3-5 anchor biotech partners or academic collaborators as proof points
Drive 200+ platform signups with 40%+ activation rate (active monthly users performing model runs)
Build scalable contributor program with 15+ active data/model contributors feeding back into platform
Generate 5+ case studies or success stories from biotech users improving discovery timelines or hit rates
Establish thought leadership through 3+ conference speaking slots and community events reaching 500+ target audience members
KPIs You'll Own
Monthly Active Users (Biotech)
Count of unique biotech users who log in and actively run models on TuneLab each month
Activation Rate (Day 7 & 30)
Percentage of new signups who complete onboarding and run their first model within 7 and 30 days
Contributor Pipeline
Number of qualified biotech startups and academic groups in active discussions to contribute data or models
Time-to-Value (Days)
Average days from signup to user's first meaningful model output or insight
NPS & Community Engagement
Net Promoter Score from biotech users plus participation in forums, working groups, and demo days
Tools & Stack
Your Team
Your Manager
Director of Ecosystem Growth (reporting line likely to Lilly Catalyze360 leadership)
Current Team
Cross-functional: Product Lead, Technical team, Marketing, and Community Ops support
New role creating the ecosystem growth function from the ground up
The Package
Salary
$140K-$180K
Variable
10-15% performance bonus tied to user activation and partnership targets
Equity
Likely RSUs given Lilly scale, amount TBD
Remote
On-site in San Francisco, CA (full-time)
Benefits & Perks
Company Intelligence
Eli Lilly is a $800B+ global healthcare company headquartered in Indianapolis. Lilly Catalyze360 is their strategic initiative to unlock early-stage biotech innovation through capital, infrastructure, and AI/ML tools—removing barriers between bold science and life-changing drugs.
Founded
1876
Team Size
40000
Funding
Public company (NYSE: LLY)
Customers
Early-stage biotech startups, academic research labs, VC-backed drug discovery firms
Culture
Mission-driven ('caring with discovery'), collaborative across units, heavy on impact metrics
Is This Role For You?
- You've built GTM strategies and partnerships in B2B2C or platform ecosystems (SaaS, APIs, developer networks, marketplaces)
- You can talk fluently with both technical founders AND non-technical biotech executives about drug discovery workflows
- You thrive on ground truth: you'll attend conferences, visit labs, take calls with 20 prospects a week to understand real pain
- You're comfortable with ambiguity in year one and can build repeatable processes (onboarding, partner qualification) from zero
- You measure everything: activation funnels, NPS, contributor quality, and can justify spend against these metrics
- You expect a defined playbook—this is blue-sky ecosystem building with minimal playbook at start
- You're purely a marketing person who doesn't do BD, partnership negotiation, or customer conversations
- You have zero biotech/pharma or life sciences domain knowledge and don't want to learn it quickly
- You need fully remote work or flexibility—this is on-site in SF with frequent travel to conferences and partner visits
Interview Process
Screening call
30 min with recruiting or hiring manager covering background, motivation, platform/ecosystem experience
Case study discussion
Walk through a past GTM or partnership program you built—user activation, metrics, challenges, learnings
Biotech domain deep dive
Interview with product or scientific lead exploring your knowledge of drug discovery, biotech funding, pain points
Founder/partner conversation
Mock call or roleplay with hiring manager acting as a biotech founder evaluating TuneLab—show your discovery and positioning skills
Final round
Full loop with Catalyze360 leadership; discuss vision, 90-day plan, and alignment on ecosystem building philosophy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.