Growth Marketing Manager

AI Apply is hiring a remote Growth Marketing Manager to own acquisition and drive our next stage of user growth across paid, organic, lifecycle and viral channels.

We are a product-led AI company with strong word of mouth and a large addressable market, every job seeker on the planet. Your job is to compound that: find the channels that work, scale them profitably, and build the experimentation machine that keeps finding new ones.

Fully remote, high autonomy, budget ownership from day one.

Responsibilities

• Own paid acquisition across Meta, Google, TikTok and emerging channels, strategy, creative briefs, budget and CAC/ROAS targets.

• Build and run the growth experiment pipeline: hypotheses, tests, readouts, and a documented log of what worked.

• Own lifecycle marketing, onboarding, activation and re-engagement emails and push, in partnership with product.

• Drive organic and SEO growth in collaboration with content, targeting high-intent career and job-search keywords.

• Design referral and viral loops that lower blended CAC.

• Build the reporting that ties spend to activation, subscription and retention, not just installs or clicks.

Manage agencies, freelancers and creator partnerships as we scale.

Qualifications

4+ years in growth or performance marketing at a consumer subscription, app or B2C SaaS company.

Proven ownership of a meaningful monthly budget with accountable CAC, ROAS and payback targets.

Hands-on with Meta Ads, Google Ads and at least one of TikTok, Reddit or YouTube.

Strong analytical skills, comfortable in GA4, Amplitude/Mixpanel and spreadsheets; SQL is a plus.

Creative instincts: you can brief, judge and iterate on ad creative, not just buy media.

Experience with lifecycle tooling (Loops, Customer.io, Braze or similar) and conversion rate optimisation.

Nice to have: careers, education or productivity app experience; App Store/Play Store growth.

Required

Must-haves: 4+ years growth or performance marketing for a consumer product, direct ownership of paid budget and CAC targets, strong analytics ability, and experience running a structured experimentation programme.

Skills Growth marketing Paid social and Meta Ads Google Ads and SEM Lifecycle and email marketing Conversion rate optimisation Marketing analytics (GA4 Amplitude) SEO fundamentals Creative strategy A/B testing

Benefits

Fully remote, work from anywhere Competitive salary plus equity Performance bonus potential Flexible hours Learning and conference budget Home office stipend Generous paid time off