Performance Strategist (Demand Gen) (Performance Marketing) (Canada)

You’re not here to chase clicks. You’re here to help B2B tech companies turn demand into qualified pipeline, and to lead the people doing the work.

What the role really is

You’ll shape demand generation strategy for client accounts, then stay close enough to execution to see whether it works. That means making the link between media, lead quality, and business goals clear, while helping your team grow its strategic and technical skills.

What you'll do

• Lead research, media planning, and strategic roadmaps for client projects.
• Work with teams from initial planning through execution and optimization.
• Track performance and report key indicators to clients and stakeholders.
• Lead client onboarding, business reviews, and strategic conversations.
• Keep an eye on client sentiment and work through challenges early.
• Coach team members, give direct feedback, and support their development.
• Improve team workflows and project processes across the Performance department.

What they want

• Experience managing full funnel, multi-channel performance accounts with at least $200,000 USD in monthly media spend and consistently positive client ROI.
• Experience guiding junior teammates through delegation, training, and strategic support.
• Strong analytical skills, including the ability to use data visualization tools to draw insights from advertising, analytics, or business intelligence data.
• Experience managing media across different business types and sizes, including demand generation, with responsibility for pacing, forecasting, and reporting against business goals.
• A track record of managing client or stakeholder relationships, resolving difficult situations, and getting buy-in for strategic recommendations.
• The ability to explain incrementality, KPI selection, attribution, and business economics to clients.

Why it's interesting

You’ll help build out Thrive’s demand generation practice and partner with B2B software and technology companies on how they grow pipeline. The work spans strategy, client leadership, hands-on campaign execution, and team development.

Salary

$82,000 to $91,000 CAD starting pay.

Location

Canada (Remote). Full-time.