Performance Manager (Demand Gen) (Performance Marketing) (Canada)

If your best work goes beyond campaign efficiency to building B2B pipeline, this role gives you room to shape how ambitious tech companies grow. Thrive needs a demand gen leader who can think strategically, then stay close enough to execution to make the strategy work.

What the role really is

You’ll lead demand generation for major client accounts, connecting media strategy to qualified pipeline and business goals. That means owning client conversations, guiding teams through planning and optimization, and helping Thrive raise its performance standards.

What you'll do

• Set research, media planning, and strategic roadmaps for client accounts.
• Lead work from initial strategy through execution, optimization, and KPI reporting.
• Advise clients, handle project challenges, and keep a close read on client needs.
• Coordinate teams and resources as account priorities or performance shift.
• Mentor team members and help develop future leaders.
• Contribute to department and company initiatives that improve performance marketing.

What they want

• Experience running full funnel, multi channel campaigns with monthly media spend above $500,000 USD and positive ROI across platforms such as Meta, Search, YouTube, Programmatic, and TikTok.
• Experience leading teams of 5 to 10, including direct management, training, and strategic guidance.
• Experience building dashboards in Google Sheets, Excel, Looker, or Tableau.
• A record of creating or improving processes adopted across a company.
• Experience with pacing, forecasting, and reporting across business verticals, including communicating plans to senior stakeholders.
• Strong client relationship skills, including resolving complex situations and earning stakeholder buy in.

Why it's interesting

You’ll work with B2B software and technology brands at different stages of growth, helping them turn buyer intent into qualified pipeline. The role pairs hands on campaign work with account leadership, team development, and a voice in how Thrive improves its performance practice.

Salary

$93,000 to $122,000 CAD

Location

Canada (Remote)
REMOTE
FULL_TIME